Venus et Fleur rose to fame about a decade ago, thanks in part to the Kardashians, and has since become one of the most recognizable luxury flower brands in the U.S. When I first encountered it, I was skeptical: How can real roses last an entire year? How are they preserved—and are they really worth the high price?
I’ve spent the past four years testing flower delivery services in the Good Housekeeping Institute, and I grew up around flowers—my mom is a florist. Still, eternity roses felt unfamiliar. Although I’d tested Venus et Fleur briefly before, a year ago my team and I decided to take a closer look, living with an arrangement for a full 12 months to see if it truly holds up.
What is Venus et Fleur?
Venus et Fleur claims its flowers last up to a year with no maintenance—no water, no plant food, nothing. Founded in 2015 by Seema Bansal Chadha and her husband, Sunny Chadha, the brand set out to bring luxury, long-lasting roses to a wider audience. I interviewed the founders back in 2022, when they shared that Parisian hat boxes inspired their signature packaging—and that the preservation process takes about 10 days using a proprietary method.
Over the past few years, I’ve also watched the brand expand its portfolio. While roses in hat boxes remain its signature, it now offers everything from hydrangeas and mixed floral arrangements to porcelain vases with long-stemmed roses. These florals do come at a high price point, with most arrangements ranging from $400 to $600. However, some can cost as much as $5,000 for a grand design, while smaller arrangements start around $60.
How we tested Venus et Fleur
I first tested Venus et Fleur in the Lab in 2022, where it performed well. But because we compared it with traditional flower delivery services that don’t use preserved blooms, it became clear the brand required a different testing approach to fully evaluate its claims.
To properly assess longevity, I designed a new test. In early April 2025, five consumer testers each received a Venus et Fleur arrangement of their choice to evaluate at home, while a sixth sample was monitored under controlled conditions in our Lab. Testers assessed packaging, floral appearance, scent, and, most importantly, longevity after a year of testing.
Did Venus et Fleur actually last for a year?
Overall, testers had a great experience, though different aspects stood out to each person. Our Lab arrangement also performed well.
- Packaging: Testers agreed the packaging was durable and protective. However, one noted that at this price point, they expected a more luxurious unboxing experience rather than a standard brown cardboard box (as shown here). “Everything was packaged neatly. Though for the price, I would’ve hoped that style of arrangement came in a fancier box,” said the tester. We also found that packaging varied slightly depending on the arrangement and delivery location.
- Floral appearance: All testers were impressed with their arrangements, noting they looked exactly as pictured on the Venus et Fleur website—from the start of testing through their most recent check-in. Our Lab sample still looks beautiful as well. “The arrangement I received was exactly as pictured. It looked luxe, and it was unobtrusive enough to fit in my small apartment,” said one tester. Another added, “This arrangement was gorgeous—very high-end and just like the image on the website.”
- Scent: What stood out most to me was how realistic the flowers smell compared to fresh blooms. The scent is quite strong when the flowers first arrive, then softens and lingers. I love the rose fragrance, though it’s not for everyone—one tester noted, “The scent was quite strong at first…a bit overpowering for me.” I tested the Fleura Porcelain Vase with roses and gardenias and had a similar experience: the gardenia scent initially gave me a headache, but after a few weeks, I grew to enjoy it.
- Longevity: Four of the six arrangements looked exactly as they did upon delivery even after a year. One—Fleura Porcelain Vase with pink roses—lost much of its vibrant color. As the tester noted, “The color faded, but the blooms are in great shape and have looked attractive through all stages.” Another arrangement with gardenias and roses lost some flowers and petals over time.
Initial arrangement
Vibrant pink color
Arrangement after a year of testing
Most of the pink color faded away
How does Venus et Fleur compare to competitors?
There are quite a few companies on the market these days that claim to sell roses that last a year. I’ve tested a few companies in the Lab: Rose Forever and Rose Box NYC, but there are a handful of others out there as well. While these brands are slightly more affordable than Venus et Fleur and have similarly styled packaging, they offer less variety in florals and design, and their rose scent didn’t smell as natural either.
The bottom line: Is Venus et Fleur worth it?
Yes, Venus et Fleur is worth it if you’re looking for high-quality, long-lasting florals. The brand makes a great gift for occasions like Mother’s Day, Valentine’s Day, birthdays, or even as a push present. They offer the beauty of flowers year-round without any upkeep or the disappointment of them wilting after a week or less.
While Venus et Fleur might be a higher upfront cost, the average flower delivery costs around $100 and lasts far less long. My main recommendation is to choose white or lighter shades and keep arrangements out of direct sunlight to help preserve their longevity.
Why trust Good Housekeeping?
Eva Bleyer is a reviews analyst in the Good Housekeeping Institute Kitchen & Cooking Lab, where she tests and writes about home, kitchen, and culinary products. She has evaluated over 19 flower delivery services in the last four years. She grew up around flowers—her mother is a professional florist—and developed expertise in floral design, plant care, and gardening through both hands-on experience and agricultural courses at New York University.
