Top 22 Bath Towels You Can Buy Right Now
They're soft, absorbent, and surprisingly affordable.

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A lot goes into the perfect bath towel. Our ideal pick blends absorbency, a quick drying time, easy washability, fabric strength, and—of course—plushness to deliver a spa-like product that makes every shower feel like a little luxury. That said, not all options are created equal, so we scoured our favorite retailers for best-selling towels that have the positive customer reviews (and innovative features) to back them up. These 22 made the cut:
Why we love it: The set is OEKO-TEX certified and made from 100% cotton, which is typically far more absorbent than blended fabrics.
Take note: To make them last longer, avoid using bleach or fabric softener.
Bottom line: If you're looking for a top-notch towel that will last, this set is a great value.
More details:
• 100% cotton
• 600 GSM weight
Why we love it: Ribbed texture and chic colorways aside, these towels are made from a 100% terry cotton material designed to be more absorbent than most.
Take note: While reviewers note they are comfortable, the mid-weight feel might not be plush enough for anyone looking for something super thick.
Bottom line: Affordable, soft, and stylish, this set makes a great basic option for anyone who's not too fussy about their bath (or at least, guest bath) towels.
More details:
• 100% cotton
• 450-550 GSM weight
Why we love it: It's the heaviest of all the towels in our roundup and is incredibly soft and absorbent.
Take note: The thick fabric may feel too heavy for some, and its plush cotton surface takes longer to dry.
Bottom line: It's a great choice for anyone that wants a thick, fluffy towel. Brooklinen offers free returns for a year if you don't love it.
More details:
• 100% cotton
• 820 GSM weight
Get 10% off your first Brooklinen order, sitewide with code GHK10
Why we love it: This 18-piece set will have you and everyone in your household covered for years to come. It includes six bath towels, six hand towels, and six washcloths.
Take note: The towels are quite plush, so if you're short on storage, this might not be the set for you.
Bottom line: These towels are ideal for anyone searching for a larger set that doesn't skimp on quality.
More details:
- 100% Cotton
- 600 GSM
Why we love it: It barely shrinks or shows signs of wear from laundering, even after 20 cycles. The set also easily absorbs water and doesn't take long to dry.
Take note: Some reviewers note that they're pretty average.
Bottom line: Durable towels typically have a synthetic blend, so it's impressive that this one is 100% Turkish cotton and still held up well.
More details:
• 100% Turkish cotton
Why we love it: Coming in at 54" long, these bath towels are longer than most on our list—perfect for wrapping yourself up after a shower. Plus, the chevron pattern makes them stand out in a sea of plainer options.
Take note: They're designed to not be heavy, and some reviewers mention they were thinner than expected given their high GSM weight.
Bottom line: Thanks to its 100% cotton material, this towel will feel soft and absorbent.
More details:
• 100% cotton
• 625 GSM weight
Why we love it: This one has a unique construction that makes it absorbent, quick drying, strong, and shrink resistant.
Take note: Per reviewers, the fabric surface showed fuzzy signs of wear faster than expected, so prepare for some shedding.
Bottom line: Super absorbent and fast-drying, they're a good option if you're looking for a backup towel that you don't have to wash all that frequently.
More details:
• 48% polyester, 40% cotton, 12% polyamide
• 500 GSM weight
Why we love it: This set of six towels is absorbent, strong, but still lightweight enough to use in the summer. It's a great starter set or guest bath set.
Take note: They may not be warm enough in the winter months, so if you prefer a cozy, plush towel, you'll want to swap them out seasonally.
Bottom line: This set comes with six different-sized towels—all for under $50.
More details:
• 100% Cotton
• 550 GSM weight
Why we love it: This mid-weight towel carries a GRS (Global Recycled Standard) certification, meaning it meets the IDFL standards for recycled textiles.
Take note: Some reviewers note the set isn't the softest, but the under-$50 price makes it a good buy for something like a guest bathroom or dorm room. (You can even choose from several colors.)
Bottom line: If you want something classic, no-frills, and sustainably made, this basic set will be perfect.
More details:
- 50% Turkish long-staple cotton, 50% recycled Turkish cotton
- 600 GSM weight
Why we love it: These towels are soft, absorbent, quick-drying, and oversized.
Take note: Cold water wash is recommended.
Bottom line: If you're looking for a classic plush Turkish cotton towel with texture, this is a great set.
More details:
• 100% Turkish cotton
• 620 GSM weight
Why we love it: The easiest way to make a neutral palette feel fresh? Introduce some pattern or texture in the details, like this waffle-weave towel set in a warm caramel hue.
Take note: With an estimated 300-450 GSM, these are definitely on the lightweight side.
Bottom line: If style is just as much a priority for you as comfort is, you can't go wrong with this pick.
More details:
• 100% cotton
• 300-450 GSM
Why we love it: It was absorbent despite not having super-plush loops of yarn on the surface, which also helped it dry quickly and look good after laundering. It also comes in a bunch of bright colors.
Take note: Compared with our other picks, this designer pick isn't as soft.
Bottom line: This towel's ideal for those who don't like overly-fluffy fabric.
More details:
• 100% cotton
• 650 GSM weight
Why we love it: This set is organic and Climate Pledge Friendly so you know it's responsibly and ethically sourced.
Take note: It is suggested that you wash these towels in warm water on the gentle cycle, and avoid fabric softeners.
Bottom line: Hundreds of reviewers sing its praises online, it comes in several solid neutral colors, and it's very affordable for an organic set.
More details:
• 100% organic cotton
• 700 GSM weight
Why we love it: The subtle geometric texture elevates an otherwise no-frills design (the price tag doesn't hurt, either).
Take note: Some reviewers report it's on the lightweight side.
Bottom line: It's an easy way to sneak some pattern into a drab bathroom. We also like that the cotton terry material is certified Made In Green by Oeko-Tex.
More details:
• 100% cotton
Why we love it: It's made from a high-quality Egyptian cotton fabric that's both super absorbent and ultra-soft; you'll feel like you're staying at a five-star resort every time you use it.
Take note: Because of this quality, these towels are also very pricey, so be prepared to splurge.
Bottom line: Made in Portugal with a woven jacquard border, Frette's bath towels are all about the details. If you're looking for luxury, this is it.
More details:
• 100% Egyptian cotton
Why we love it: The contrast of the jacquard weave and the solid-colored towels makes this set instant bathroom eye candy.
Take note: This six-pack is mid-weight, so if you're looking for something either super lightweight or ultra plush, it may not be for you.
Bottom line: The yarn-dyed jacquard adds texture, but thanks to the 100% soft cotton fabric, you can rely on this set being cozy as well as chic.
More details:
• 100% cotton
• 550 GSM weight
Why we love it: These towels are a classic bathroom must-have—they're soft, lightweight, and perfect for everyday use.
Take note: They aren't super-plush, so if you prefer an ultra-soft towel, these may not be for you.
Bottom line: If you're looking for a top notch towel that will last, these are the real deal.
More details:
• 100% cotton
• 550 GSM weight
Get 10% off your first Brooklinen order, sitewide with code GHK10
Why we love it: With three separate designs included in this pack, you won't have to worry about finding a towel between laundry days. The soft hood ensures they stay warm after bath time, too.
Take note: Reviewers note these towels are on the lightweight side.
Bottom line: While you're updating your own textiles, treat the littlest members of your family to new bath towels too: This adorable terry set is super cozy and won't break the bank.
More details:
• 80% cotton, 20% recycled polyester
Why we love it: It had good scores across the board for absorbency, drying speed, softness, and fabric strength.
Take note: Some consumer testers called it just "average" and "generic" compared to others.
Bottom line: Though it wasn't the best in any specific test, it overall beat out styles that were much more expensive.
More details:
• 100% microfiber
• 460 GSM weight
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