Shopping for beauty products can be exhausting. I have my tried and true favorites, but I'm often left wondering, "Is there something better?"
We announced our annual Good Housekeeping Beauty Awards about a month ago, featuring the best-of-the-best in beauty this year. Chemists in the Good Housekeeping Institute Beauty Lab assessed 598 beauty products with the help of consumer testers — featuring a range of different hair textures, skin types and tones and ages — to determine the best in skincare, hair care, body care and makeup that delivers results.
We also use special Lab equipment in these tests, like the Courage + Khazaka Corneometer Device to measure skin's hydration levels before and after product application. Right now, several of our winners are on sale for around $10, so there's no better time to try something new and satisfy your curiosity.
Affordable GH Beauty Award winners on sale now:
Aveeno Daily Moisturizing Face Lotion
- For dry skin, our testers loved how elegant and calming this pick feels. It upped skin moisturization by 23% over six hours in the Lab's Corneometer tests.
Palmer's Cocoa Butter Formula Skin Therapy Moisturizing Body Oil
- A skin-softening oil with major benefits, our Lab tests showed that this great-smelling pick upped skin moisturization 19% in eight hours, and testers reported improvement in the look of stretch marks over time.
Garnier Erase It All Makeup Cleansing Balm
- Sabina Wizemann, GH Beauty Lab director, notes that this luxurious balm completely removed waterproof eyeliners and left skin "soft to the touch."
Covergirl Clean Invisible Foundation
- If you're in the market for a new daily foundation with a natural finish, one of our testers noted that this Covergirl winner helped her "camouflage redness while letting my freckles show through."
John Frieda ULTRAfiller+ Thickening Shampoo
- For hair, one of our testers got a volume boost after using this shampoo. “My hair felt thicker and fuller after the first wash,” the tester reported.
Shop our picks:
