Since Amazon Prime Day is officially underway, it’s easy to assume the “everything store” has the best deals on…well, everything. Mattress toppers? Yup. AirPods? Of course. A great pair of sneakers? Well, not necessarily. Since we basically shop for a living, we’re spending our entire week looking at all of our favorite retailer’s websites—not just Amazon. And, as luck would have it, Hoka is secretly slashing the prices of some of their most popular pairs.
Over the years, Hoka has become one of the most sought-after sneaker brands—and for good reasons. With cushioned construction and cheerful color options, Hoka delivers a supportive, soft, and stylish stride for runners and walkers alike. The catch? Most pairs cost well over $100 and seldom go on sale (well, until now, that is).
We moseyed over to Hoka’s sale section and noticed a few Good Housekeeping Institute-approved pairs are up to 30% off. And before you ask, no: Not even Amazon has deals this good on Hoka sneakers.
If you wanted to give the brand a try, but didn’t want to pay full price, trust us when we say now is the time to buy.
But which pairs are worth your hard-earned money? Well, it all depends on your sneaker needs. Avid runners will find a lot to love about Hoka’s Mach 6 sneakers. According to Samantha Jones, Good Housekeeping’s senior shopping editor, this option has a responsive midsole and subtle rocket shape to propel you forward.
Meanwhile, trail runners might enjoy the Speedgoat 6, a model that Textiles, Paper & Apparel Lab Product Analyst Grace Wu loves. “The shoe allows for fluid, uninterrupted movement regardless of the obstacles along the way," she says.
For a more versatile pair, you can’t go wrong with the Clifton 10. Decked out with an American Podiatric Medical Association (APMA) Seal of Acceptance, this heavy-duty shoes will help provide plenty of support for walkers and runners alike.
But hurry—once the word is out, we expect sizes and colors to fly off the shelves. Consider this your running start to a great deal.


















