It’s that time of year again—the time when kids’ heads start to fill not with visions of sugar plum fairies, but with toys, toys, toys. And yet, when it comes time to tell relatives what they want to put on their wish lists, sometimes kids just draw a total blank.
Enter the beloved toy catalog. Adults who grew up reading the Sears Wish Book or Toys “R” Us catalog in the mail know the joy of flipping through pages and pages of playthings. And kids today can get in on the fun, thanks to the Amazon Kids’ Gift Book.
Since 2018, the company has been releasing its own toy catalog, sending it in the mail to Prime members after it announces its Top 100+ Toys list. It's usually filled with more than 600 toys and gifts starting at under $10, with scannable QR codes that make for easy shopping, as well as activities and coloring pages.
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The only problem? Some Amazon Prime members say it hasn't gotten sent to them—and it can be a bit tricky trying to figure out how to get your hands on a copy. If you weren't one of the lucky ones who received it in the mail this week, there is another way to get access.
How to get the 2026 Amazon toy catalog
The ideal is to get it in the mail and experience the magical feeling of browsing through the pages, circling favorites. But there’s no way to control if you get the printed catalog in the mail or not.
If your household was skipped this year, that doesn’t mean you’re permanently resigned to the naughty list. The Amazon Kids’ Gift Book is available as a digital PDF.
DOWNLOAD THE HOLIDAY 2026 AMAZON KIDS’ GIFT BOOK
Not only that, Amazon has also made the coloring and activity pages available separately. These are good to print out and keep on hand for whenever there’s a lull that needs to be filled. And of course, the first activity is to fill out a gift wish list, which is helpful for anyone who is looking to get a jump on gift shopping.
DOWNLOAD AMAZON’S COLORING AND ACTIVITY PAGES
For the more digitally minded shoppers, the Top 100+ Toys list is also available to browse online. This comes on the heels of other big toy lists, like Bullseye’s Top Toy List from Target, the Top Toys list from Walmart, and—most importantly—Good Housekeeping’s 2026 Best Toy Awards, which were chosen after 370 kids gave their feedback on a whole range of toys.
After our toy experts (myself included) scoured the Toy Fairs, browsed through the list, and combed through our kid tester feedback, we’ve developed some opinions about which toys are the best buys of the year. Some of them are even on sale for Prime Day. For anyone who has a kid to buy a gift for this year, these are some of our favorites.
