Hoka, Shark, and More Gift-Worthy Finds Are up to 47% Off for Black Friday
Trust me: now is the best time to check off your holiday shopping list.
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Good Housekeeping editors know what makes a great gift, and that finding the perfect gift—and staying in budget—is hard work. That’s why we’re bringing you the very best deals on great, editor- and reader-loved gifts every week through the holiday season. We have you covered, whether you need an under-$10 stocking stuffer or a unique gift that’ll wow even the pickiest giftee, all at impressive discounts for ultimate holiday savings.
Now that Black Friday 2025 is finally here, we're spoiled for choice in terms of on-sale gift ideas. I've been tracking deals for weeks leading up to the event, and it's clear that today is your best chance to score the year's hottest gifts at record-low discounts—including plenty of items tested by experts at the Good Housekeeping Institute.
Shop more editor-selected Black Friday deals
To help you decide between the literal thousands of deals available, I've curated a list of just 10 truly great gifts to shop on sale this Black Friday. For example, score the GH Beauty Award-winning Shark FlexStyle on sale for its lowest price ever.
Best Deal
Who it's for: The handy dad
Why we like it: A best-selling gift among GH readers, this multitool pen has earned more than 4,900 five-star reviews on Amazon for its compact size and variety of features. It functions as a ruler, screwdriver, bottle opener, flashlight, and more—all while being small enough to fit in his pocket.
Colors available: 5
Who it's for: The friend whose hands are always cold
Why we like it: "A rechargeable hand warmer, the Orastone isn't just effective, it's super cute and comfortable to hold," said Senior Reviews Writer & Analyst Olivia Lipski in her review of this best-selling gift. "I was shocked that I could feel warmth so quickly, and it reached its maximum temperature after a few seconds," she added.
Colors available: 5
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Who it's for: The person training for a marathon
Why we like it: Avid runners in your life will likely never say no to a new pair of kicks, and these cushioned sneakers from HOKA just dropped by 20% for Black Friday. Similar to the brand's ubiquitous Clifton style (our best cushioned running shoes pick), they're designed with a springy midsole and a rocker shape to propel you forward—this time, with even more cushioning.
Colors available: 13
RELATED: 11 Best Running Shoes for Women
Who it's for: The teenage boy who's impossible to shop for
Why we like it: This gift set features a full-sized Nautica Voyage cologne and matching deodorant body spray. I've found that its notes of apple, lotus blossom, and sandalwood are refreshing yet not overpowering, making it ideal for cologne newbies.
Who it's for: The budding fashionista
Why we like it: The GH Best Toy Award-winning Fashion Show playset combines two of the year's most beloved toys: Barbie and Play-Doh—but it sold out quickly. With this similar, still-in-stock pick, kids can create unique outfits, hairdos, and accessories for their doll with Play-Doh, and show off their designs on Barbie's fashion runway.
Who it's for: The stylish college student
Why we like it: This chic shoulder bag from celebrity-loved brand JW Pei earned a spot on Oprah's Favorite Things this year. "The asymmetrical curves are on-trend, and the strap will stay put on your shoulder even with a winter coat on," according to Oprah.
Colors available: 14
Who it's for: The mom who deserves a little luxury
Why we like it: I've been a longtime fan of Naked Cashmere's elegant designs and yummy fabrics—the brand's cashmere is some of the softest I've ever felt. On sale for 30% off, this scarf is a luxurious yet practical addition to her winter wardrobe.
Colors available: 2
Who it's for: The boyfriend who works from home
Why we like it: Named our experts' top bathrobe for men (and a recent addition to Oprah's Favorite Things), this pick proved to be extremely soft and absorbent in our Textiles Lab tests. “A really good robe—thick, soft, the kind that makes you exhale—is one of life’s underrated luxuries," Oprah shared.
Sizes available: XS to XL | Colors available: 14
Who it's for: The beauty guru
Why we like it: Achieve at-home blowouts with ease, thanks to a record-low deal on the Shark FlexStyle—a GH Best Beauty Award winner. In our Beauty Lab, it impressed our pros with its speedy drying time and variety of handy attachments. This version comes with attachments for curly and coily hair, like a diffuser, but it's also on sale in the straight and wavy hair version.
Who it's for: The holiday host
Why we like it: Our experts' best overall Dutch oven pick earned rave reviews from our Kitchen Appliances & Innovation Lab experts for its even-heating surface and durable enameled cast iron material, making it well worth the splurge. This 8-quart version is large enough to feed a crowd, making it ideal for hosting,
Colors available: 9
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