Pros
Intensive treatment for damaged hair
Deeply conditions and softens hair
Cons
Scent is polarizing
Korean skincare is known for using sheet masks, so it makes sense that they're a part of Korean haircare too. This goat milk sheet mask can be fastened with a sticker to stay in place, and you apply it over freshly shampooed hair and let it sit for 10 to 15 minutes. For just around $20 for a five-pack, it's a great deal. "My hair was soft and manageable," says one reviewer. "My scalp looked much healthier and even though my hair was the softest it has ever been, my hair didn't look greasy at all. This mask made my hair look and feel so much healthier. I am still enjoying the effects of this mask and it has been a week." The baby powdery scent is polarizing to users, with some reviewers loving it and some not.
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Pros
Mild cleanser
Makes hair feel full and shiny
Helps improve scalp health
Cons
Pricey
This mild yet powerful shampoo gently cleanses scalp and hair. Many reviewers rave that their hair feels much fuller and shinier after using this formula and that their scalp is less flaky. Like skincare for your hair, "it is formulated with lots of skincare ingredients including vitamins, amino acids and peptides to care for the scalp," says GH Beauty Lab Reviews Analyst Chiara Butler. Take note that it's on the expensive side.
Pros
Cute, trendy designs
Can hold back a lot of hair
Cons
Expensive
Founded by Korean mother-and-daughter duo, Emi Jay's hair clips have achieved cult status. From classic claw clip styles like this one to bedazzled designs and flower-shaped clips, the brand is loved by editors, celebrities and consumers all over the world. "Unlike many other clips, they hold all of my thick, wavy hair, and they keep up with everyday use," shares our Beauty Assistant. "While the coating on other clips tends to come off (leaving flakes in my hair), these hold up over time." They're expensive for a claw clip, but they last a long time.
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Pros
Infused with a mixture of argan, jojoba, sunflower seed and sweet almond oils
Formulated to mitigate heat damage
Cons
Don't use too much to avoid oily hair
For strands damaged by heat, this serum can help. Designed specifically to be used as a heat protectant, you can apply this on frizzy areas after washing, or smooth some into your ends before (and after!) styling. "The serum really helped smooth out the texture of my hair and tame flyaways with just the smallest dab," shares Hearst Lifestyle Group Food Producer Tina Martinez. Reviewers agree that a little goes a long way, so avoid using too much and making hair look oily.
Pros
Sloughs off dead skin on scalp
Moisturizes scalp
Cons
Larger exfoliating beads may irritate scalp
Never heard of a scalp scaler? We're catching up to Korea, where they know that the skin on their scalp is just important as the skin on the rest of their body. Similar to a scalp scrub, scalp scalers clean and exfoliate your scalp; they also condition it, which can aid in overall hair health. This scalp scaler is popular in K-beauty circles, with fans praising it for helping dandruff, mitigating oil, aiding hair growth and everything in between. "The applicator makes it easier to target areas on your hair," writes an online reviewer. "I use this with a scalp exfoliating brush and my scalp feels amazing." Reviewers note the size of the exfoliating beads are on the larger side, so be gentle with your scalp.
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Pros
Hydrates damaged hair
Can help smooth split ends
Cons
Reviewers don't like the smell
Tonymoly is known for products wrapped in cute containers that pack a major punch. Made with egg yolk and shea butter, it's ultra rich and hydrating. This hair treatment looks like a squeeze bottle of mayonnaise, but don't worry — it won't leave your strands smelling like your lunch sandwich. "This stuff really works wonders on damaged hair," one reviewer says. "After years of dyeing and heat styling, I sought this out to help repair my fried split ends. It has really made a difference." Many reviewers note that they don't like the smell, comparing it to ammonia, sunscreen and more.
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Pros
Gives the correct-sized amount of product via an ampoule
Reviewers with frizzy hair say it leaves their hair silky
Cons
Have to mix before each use
Skincare isn't the only beauty item that uses ampoules: They're also a staple in Korean hair care. Each vial is perfectly dosed with the right amount of treatment to help nourish your locks. Reviewers praise this treatment for giving them silky smooth hair, with one saying it "gets rid of fuzz and frizzy hair and doesn't weigh down thin, fine hair." Keep in mind, you do have to mix each ampoule with water before use, so you can't just leave them in the shower.
Pros
Gives hair more life and volume
Doesn't weigh down hair
Cons
Scent is not appealing to all users
If you struggle with thinning hair, this shampoo might help. Though no shampoo can cause hair growth, this shampoo helps boost volume, making hair appear fuller. It targets your scalp, not just your strands, by including ingredients like pomegranate and camellia oils that the brand claims will boost your hair's suppleness and stimulate circulation, though the GH Beauty Lab hasn't tested or confirmed this. "It is the only shampoo I have found for my fine hair that can condition it without weighing my hair down and gives my hair more life," a reviewer raves. Reviewers say the shampoo has a strong ginseng scent, with some describing it as smelling "like men's shampoo," so don't expect a lush, floral lather.
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Pros
Contains argan oil to make strands silky smooth
Great scent
Cons
Pricey
Argan oil contains vitamin E, fatty acids and squalane, making it an ultra-nourishing oil to achieve silky strands. Many people with thick, curly hair praise this conditioner for working its magic. "I am such a fan of this company, the scents are so amazing, your hair and skin feel like a million bucks," raves one reviewer. "After blow drying, your hair is so light, fluffy, silky and shiny. Not weighed down at all!" This conditioner is pricier than other picks on this list.
Why trust Good Housekeeping?
Good Housekeeping Beauty Assistant Catharine Malzahn most recently updated this story. She works closely with the Good Housekeeping Institute Beauty Lab to help deliver fact-based, science-backed beauty coverage. Over the years, she has interviewed experts, written product reviews and tested hundreds of hair products, including professional hair treatments, tools, shampoos, conditioners, styling products and more.
For this update, she worked with Good Housekeeping Institute Beauty Lab Reviews Analyst Chiara Butler, who evaluated some product ingredients and organized testing of select products.
Former GH Beauty Assistant Katie Behron originally wrote this article.
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