In the Good Housekeeping Institute Beauty & Personal Care Lab, our team of scientists and beauty editors receive almost every new beauty product launch, from face and body skincare products to haircare and styling, makeup, tools, devices, and fragrances. Luckily, after decades of experience testing products, we can easily spot the winners in a crowd. In this monthly series, GH Beauty Lab experts sort through the hundreds of samples crossing our desks to share the ones that stood out enough to earn a spot in our routines.

It’s officially fall here at GH Beauty Lab headquarters in New York City—and while we aren’t yet knee-deep in leaf piles, we are certainly wading through piles of new beauty products. During this busy season, our team is leaning into multitasking finds that do more, like makeup with skincare benefits and 2- or 3-in-1 formulas. And of course, as the weather gets cooler, we’re craving more coddling, softening skincare, and warm, inviting fragrances. Take a peek!

Meet our experts

“I've been a longtime fan of Danessa Myricks Beauty, but the new lip gloss really sealed the deal for me. I love that the gloss is pigmented (I’m wearing the shade Rose N Brunch) and leaves my lips feeling hydrated all day long. The cooling applicator is perfect for soothing dry or cracked lips—especially going into the winter months.” — Cameron Jenkins, GH Staff Writer

“I am constantly slathering on hand cream, especially as the weather starts to chill, and there are two things I always look for: A formula that actually hydrates and doesn’t leave my hands sticky. Not only does this majorly moisturize and boost the skin barrier with rosehip oil, but it has anti-aging powers, thanks to plant stem cells that help minimize dark spots and wrinkles. The lightweight formula absorbs so quickly that I can instantly get back to work on my laptop. To top it off, I love the soothing and grounding scent, with notes of lavender, musk, and vetiver.” — Celia Shatzman, GH Temporary Beauty Editor

“I can’t stop reaching for this bronzer from the relaunched Marc Jacobs Beauty. The packaging is eye-catching, and the beautifully milled powder blends into skin effortlessly. The original bronzer was one of my all-time favorites, so I was pleasantly surprised to find that this one feels like a step up.” — Danusia Wnek, GH Beauty Lab Senior Chemist

“I’ve tried many—and I mean many—dry shampoos over the years and I can confidently say that not all are created equal. As a very dark brunette, it’s hard to find the right formula that doesn’t leave any white residue, absorbs quickly, and soaks up oil. This new one from Redken checks all the boxes: no chalky or wet-looking residue, disappears instantly, and dissolves grease at the same time. It has a light and refreshing scent and extended my blowout another day—success!” — Dori Price, GH Contributing Beauty Editor

01 Eau de Parfum
Credit: Chiara Butler / Good Housekeeping

“Whenever a celebrity launches a perfume, I love to check it out to see how the star interpreted their persona in a scent. I really like how mature and sophisticated Tate 01 is, which I wasn’t expecting from such a young singer. It’s a feminine woody floral with notes of clary sage, orange blossom, and moss. It’s alluring without being loud or over-the-top. When I tried it in the Lab, everyone commented that they liked it.” — Chiara Butler, GH Beauty Lab Reviews Analyst

Moisturizing Hair Mask

Rizos Curls Gloss + Repair Mask

Gloss + Repair Mask
Moisturizing Hair Mask

Rizos Curls Gloss + Repair Mask

Credit: Good Housekeeping / Cameron Jenkins

“This hair mask has saved my strands from breakage and excess shedding. Whenever I notice that my hair has been feeling dry or brittle, I just put this mask on for 10 to 15 minutes and I immediately see results after use. My hair feels softer, is easier to detangle, and is thoroughly hydrated.” — Cameron Jenkins

Perfect Swipe Mascara
Credit: Celia Shatzman / Hearst

“Two things I almost never skip are a lash serum and mascara. This combines them into a single step to get lashes that feel as good as they look. Like any great mascara, it lengthens, lifts, volumizes, and defines lashes, but it goes the extra mile with conditioning ingredients that nourish lashes every time you swipe it on. Quite the twofer! — Celia Shatzman

“When I think of a liquid foundation, I imagine this texture: fluid but not runny and pigmented enough to even out my skin without looking one-dimensional. I love that it gives me medium coverage but feels lightweight and flexible with a natural hydrated finish that lasts. It doesn't look cakey or dry on my mature skin, but it also looks lovely on young, balanced skin, as I saw when my daughter used it. It wears all day comfortably, and its subtle blurring effect means I don't have to be overly precise when applying it. I use a dense, soft-bristled brush, and watching it melt into my skin is a really nice way to start the day.” — Sabina Wizemann, GH Beauty Lab Director

“C.O. Bigelow salves have been a beauty staple of mine for decades. The multitaskers make excellent lip balms, but I’ve also used them on everything from cuticles to rough spots. Now they’re getting a charming makeover with a Peanuts collab: Six flavors, including classic rose and herbal mint, are tucked into a limited-edition box featuring artwork of Snoopy and the gang at a soda fountain inspired by C.O. Bigelow’s historic one that was a neighborhood hotspot from 1920 to 1984.” — Celia Shatzman

Daily Active Smoothing Toner
Credit: April Franzino / Good Housekeeping

“I normally don’t use toners because my skin is on the dry side, but this new formula converted me. It’s more than just a refreshing skincare prep step: This one contains four types of acids to exfoliate and clarify skin, balanced by hydrating and soothing ingredients. I love swiping it over my face in the morning to perk me up (it smells heavenly, like neroli) and get rid of any gunk before applying the rest of my skincare. After just a few uses, I’ve noticed brightening and smoothing effects, without any irritation or dryness.” — April Franzino, GH Senior Beauty & Style Director

Whitening Alcohol Free Mouthwash
Credit: Danusia Wnek / Good Housekeeping

“This latest Listerine formula marks the brand’s first entry into the whitening mouthwash category. It’s alcohol- and peroxide-free, so it doesn’t sting or burn, and it has a pleasant spearmint flavor that leaves my mouth feeling fresh. For whitening benefits, it contains phosphates that can help lift surface stains and protect against future stains. After using it twice a day for seven days, I found that my teeth looked brighter. Best of all, I looked forward to using it because it was a more pleasant experience compared to other whitening mouthwashes I’ve tried.” — Danusia Wnek

“I’ve always been drawn to mascaras with smaller brush heads, so this one caught my attention right away. I hadn't seen such a tiny, tapered brush shape before, and I really like using it. I find that it grabs even the outermost lashes with ease, separates and lengthens them, and makes my round eyes appear more almond-shaped with minimal effort and without the mess of a larger brush. The formula adds more length rather than volume, which is what I prefer, though it layers nicely if you want a bolder look. Even better, it stays put all day without flaking or smudging, and then you can rinse it off with warm water.” — Sabina Wizemann

“I like the idea of bar soaps, but most that I try leave my skin with that squeaky clean feeling, which means it’s stripped dry. No thank you! I was amazed that this one, from the new sister brand to Counter, had a creamy lather and left my skin feeling silky and not at all dehydrated. It contains several plant oils as well as moisturizing glycerin and has a subtle true vanilla scent, thanks to natural vanillin.” — April Franzino

Liberty 1875 Eau de Parfum
Credit: Sabina Wizemann / Good Housekeeping

“I love the fragrance’s crisp, citrusy opening, but its creamy, opulent heart of tuberose and ylang-ylang is what won me over. As it wears, it deepens into a smoky, warm base. The scent evokes an old-world evening of lavish parties and is vivid enough to feel as if I’m right there.” — Sabina Wizemann

Hydro Boost Hydrogel Eye Patches
$23AmazonAlso Consider
Credit: April Franzino / Good Housekeeping

“One of my pet peeves about under eye masks is that many of them slide down your face after you stick them on. Not these new ones from Neutrogena, which adhere so well you can move around in any direction while wearing them. After a few minutes, my under eye area looked much smoother and less tired and puffy after a 5AM wakeup with my baby.” — April Franzino