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The best Jones Road products, including the brand new ‘skincare-inspired’ body care range

The ultimate buys for a flattering, youthful, 'you but better' look

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best jones road products
Jones Road

If you’re someone who loves simple, natural-looking makeup and no-frills, effective skincare, Jones Road will be right up your street. Created by makeup artist Bobbi Brown, this collection of cosmetics, skincare and body care epitomises her modern less-is-more aesthetic.

A huge favourite of midlife women, Jones Road has always felt like a refreshing antidote to throwaway products and TikTok fads. As Bobbi herself told GH, “I’ve never been a fan of trends. They’re often a bit silly or crazy. You just want makeup that makes you look more awake, polished and pretty.

“When I created Jones Road, I wanted the makeup equivalent of a Swiss Army Knife: easy, cool, multi-purpose products that could be used to nail any look.” In that case, job done.

Check out all the Jones Road hero products and newest innovations we love below, including the new skincare-inspired body care range.

1

Jones Road Just Enough Tinted Moisturizer

GH Editor's pick
Just Enough Tinted Moisturizer
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Jones Road Just Enough Tinted Moisturizer

Credit: Jones Road

Pros

This featherlight formula gives a ‘your skin but better’ effect that, according to GH beauty director Lynne, looks less like makeup, more like the glow you get after a great facial.

Read our full Just Enough Tinted Moisturizer review.

2

Jones Road Shower Gel

GH Editor's pick
Shower Gel
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Jones Road Shower Gel

Unlike your normal shower gel, this formulation is enriched with barrier-boosting ceramides to build your skin’s long-term resilience over time, while simultaneously getting you squeaky clean.

Treating our bodies with the same care and attention (and actives) as we do our faces is set to be a huge beauty trend in 2026 – skincare-inspired body care is in, and 3-in-1 shower gels are out. For good.

3

Jones Road Gel Liner

GH Editor's pick
Gel Liner
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Jones Road Gel Liner

Credit: Jones Road

Bobbi Brown invented the entire gel liner formula back in the days of her eponymous beauty brand, so nobody was surprised when an updated version entered the Jones Road catalogue.

It’s everything you’d want and expect from a gel liner: easy to apply, flattering, long-lasting and pretty much life-proof.

Head to our in-depth Jones Road Gel Liner review for more info.

4

Jones Road Body Scrub

GH Editor's pick
Body Scrub
4

Jones Road Body Scrub

Dry, flaky skin is a cold-weather side effect we’ve become accustomed to in the UK, but we don’t have to settle for dehydrated ankles poking out from beneath our jeans anymore.

This skin-conditioning scrub contains bamboo powder to naturally buff away dry patches, caffeine to brighten and firm and jojoba oil to lock in all that goodness and replenish skin health with fatty acids. Be prepared to get some funny looks when you can’t stop stroking your own legs.

5

Jones Road Miracle Balm All-Over Glow

GH Editor's pick
Miracle Balm All-Over Glow
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Jones Road Miracle Balm All-Over Glow

Credit: Jones Road

Miracle Balm is the one that started it all and is arguably the most iconic Jones Road product ever. It was created by Bobbi back in 2020, when she found herself craving an easy alternative to the bare-faced lockdown look.

GH beauty director Lynne is a huge fan, especially after wearing it to a hospital appointment and getting identity-checked by the doctor. “He thought he must be in the wrong room, having seen my age on the notes! A miracle indeed!” says Lynne.

6

Jones Road The Brow Gel

GH Editor's pick
The Brow Gel
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Jones Road The Brow Gel

Credit: Jones Road

Although the slightly larger brush may seem daunting at first, it’s actually the key to creating brows that are so fluffy and defined. Wanting a product that created natural-looking, statement brows while being effortless (a common theme that runs through all Jones Road products), Bobbi Brown has really delivered.

Coming in six shades, this non-flaking formula provides great wear while also conditioning the brow hair (thanks to a special form of vitamin B5).

7

Jones Road The Bronzer

GH Editor's pick
The Bronzer
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Jones Road The Bronzer

Credit: Jones Road Beauty

If you’re normally wedded to cream-based bronzers, this silky powder formula could be the one to make you stray. As Bobbi herself notes, a good matte bronzer is “a staple that everyone should have in their kit”.

It lasts forever, doesn’t dry out skin and goes on as a subtle, sheer wash of bronze that you can build, if you prefer. You can trust Bobbi (and us) that this one won’t leave you stripey.

8

Jones Road The Lippie Stick

GH Editor's pick
The Lippie Stick
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Jones Road The Lippie Stick

Credit: Jones Road

By her own admission, Bobbi isn’t a traditional matte lipstick girl, saying she finds it a bit heavy and ageing on her face. The Lippie Stick, however, is ideal for adding a subtle boost of colour while also smoothing away any roughness with a balmy formula rich in botanical oils.

When the GH beauty desk got samples in to review this Lippie Stick, we all agreed it was ‘Miracle Balm for lips’ – the very highest of praise.

9

Jones Road The Neutralizer Pencil

GH Editor's pick
The Neutralizer Pencil
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Jones Road The Neutralizer Pencil

Credit: Liberty London

Don’t be fooled by this humble-looking pencil – its transformative powers are mighty. It’s a colour-correcting (or neutralising) stick concealer that works hard to rid the under-eye area of dark circles, shadows and redness.

The non-drying, creamy formula comes in a range of peach and pink undertones to combat darkness on all skin tones.

10

Jones Road Multivitamin Serum

GH Editor's pick
Multivitamin Serum
10

Jones Road Multivitamin Serum

Credit: Liberty London

Bobbi has always understood that beautiful, natural-looking makeup starts with good skin (hello, Bobbi Brown Vitamin Enriched Face Base). And that ethos runs through all her products.

Made with multi-tasking in mind, this super serum packs in vitamins C, B and E to help brighten and nourish, alongside hyaluronic acid derivative and sodium hyaluronate for hydration. The cherry on top? The serum’s cooling, de-puffing metal rollerball applicator.

11

Jones Road Gel Bronzer

GH Editor's pick
Gel Bronzer
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Jones Road Gel Bronzer

Credit: Jones Road

Easy to apply and delightful to use, this bronzer’s gel-like consistency makes it a great, ultra-versatile option. Its lightweight texture is ideal for those who want a delicate touch of tan, while its build-ability will suit those wanting a more bronzed look.

Bobbi says you can use it “on bare skin, mixed with your moisturiser or over your What The Foundation”. There’s no showy sparkle or shiny reflective finish, just a natural-looking, healthy glow.

12

Jones Road The Bronzer Brush

GH Editor's pick
The Bronzer Brush
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Jones Road The Bronzer Brush

Credit: Jones Road Beauty

Your beauty bag needs a great Jones Road makeup brush. If you’re a fan of powder bronzer, this big fluffy brush is perfect for diffusing it across your face to deliver a healthy, sun-kissed glow.

13

Jones Road The Face Pencil

GH Editor's pick
The Face Pencil
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Jones Road The Face Pencil

Credit: Jones Road

Redness? Dark spots? Discolouration? Dark circles? This pencil – available in 25 shades with varied undertones – is ready to take them all on. And it’s so easy to use.

The precise pencil is excellent for targeting pigmentation patches and blemishes without caking.

14

Jones Road Lip and Cheek Stick

GH Editor's pick
Lip and Cheek Stick
14

Jones Road Lip and Cheek Stick

Credit: Jones Road

We reach for this on mornings when our complexion looks dull and needs some makeup CPR. Lip and Cheek Stick gives a pop of healthy, dewy, brightening colour and comes in eight useful shades, so there’s one that will suit everyone.

Like all the best Jones Road products, it’s blendable, buildable and multi-purpose. The stick can be used on the lips and cheeks but also carried up to the eyelids, forehead or even the tip of the nose for a flattering flush.

15

Jones Road Cool Gloss High Shine

GH Editor's pick
Cool Gloss High Shine
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Jones Road Cool Gloss High Shine

Credit: Jones Road

Forget the tacky glosses of the past. Jones Road has gone back to the drawing board and given gloss an upgrade with this lightweight, moisturising formula that glides onto lips and plumps with the help of peppermint. It’s a little tube of joy.

16

Jones Road What The Foundation

GH Editor's pick
What The Foundation
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Jones Road What The Foundation

Credit: Jones Road

While What The Foundation may look thick, it’s actually a hybrid between a tinted moisture balm and regular foundation, and you only need a tiny amount to give light, seamless coverage.

Dry skin will drink it up – it’s packed with nourishing ingredients like jojoba oil to give you a fresh-faced look that won't sit in parched patched or fine lines. While the coverage is light, you can use The Face Pencil on areas that need a little more coverage.

17

Jones Road The Best Blush

GH Editor's pick
The Best Blush
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Jones Road The Best Blush

Credit: Jones Road

This does what is says on the pot! It comes in five shades that are inspired – and designed to enhance – the natural flush of the skin, while the talc-free powder means it’s not claggy.

Bobbi’s ‘makeup secret weapon’ has always been a pretty pink blush to wake up the complexion and give an injection of youthfulness – and this is indeed The Best way to achieve it.

18

Jones Road The Best Pencil

GH Editor's pick
The Best Pencil
18

Jones Road The Best Pencil

Credit: Jones Road

Pencil eyeliner is a timeless classic, and Bobbi has ensured it stays wearable whether you’re looking to add soft definition or create a more dramatic, smokey look.

This pencil comes in six beautifully pigmented shades, inspired by the no-frills, ultra-rich formulas popular in the 1970s but updated with skin-nourishing ingredients like vitamin E for a non-scratchy feel.

19

Jones Road Shimmer Face Oil

GH Editor's pick
Shimmer Face Oil
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Jones Road Shimmer Face Oil

Credit: Jones Road

In shades of Cool Rose, Midas, Opal and Bronze, this oil is all shimmer, no glitter. If you’re looking for mega-volt dazzle, it’s not the product for you. But if you want to wake up your complexion with a subtle lit-from-within glow, this is a winner.

Just dab it on any areas where you want to add a little radiance – it’s just as good on collarbones as cheekbones.

20

Jones Road The Mascara

GH Editor's pick
The Mascara
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Jones Road The Mascara

Bobbi recommends this conditioning black mascara for brightening and wakening up the eyes. It separates, lifts, and volumises – and it has a natural look when used sparingly but can be layered up for a bolder look; it ticks every box.

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