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8 best natural deodorants, tried and tested by 200 people
These aluminium-free deodorants fight body odour to keep you smelling fresh

Whether you're rushing around all day at work or just trying to survive the switch from indoor heat to whatever's going on outside, you need a deodorant you can rely on. No one wants to spend their day worrying they might smell.
But have you considered going au naturel? Traditional antiperspirant deodorants work by plugging your pores with aluminium to stop you sweating, whereas natural, aluminium-free deodorants let you sweat naturally while neutralising any body odour.
It's a personal choice but if you do want to make the switch, the Good Housekeeping Institute has found the best natural deodorants that really work. Some are targeted at women, but most are unisex, should men want to try them too.
How we test
The Good Housekeeping Institute asked 200 testers to help us test natural deodorants and judge how effective they were at masking odours.
Over a period of two weeks, they assessed each one on its ease of use, design, ability to neutralise odours and ability to combat sweat. See how they scored below.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Denny our Former Beauty and Grooming Tester has an in-depth knowledge and background in beauty and PR. She has spoken on panels with Cosmetics Executive Women (CEW) and has worked with many beauty brands as a commercial model. Since joining in October 2022, she has worked on numerous testing categories including over 18 different brands for vitamin C serums, scalp scrubs, shampoos for dry hair and many more. She has over 20k followers on TikTok where she shares beauty and fashion tips otherwise better known as Denny Daily.




















