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9 best vitamin C serums for glowing skin, according to 270 women
Here to bust that pigmentation and restore radiance

With the ability to brighten and hydrate skin, fade pigmentation and boost radiance, it’s not surprising that the best vitamin C serums are one of the most popular beauty buys.
To help you find the best ones on the market, the Good Housekeeping Institute recruited a 270-strong testing panel. Whatever your skincare concern, you’re sure to find one for you in their recommendations. Here are their top picks in a handy list, but keep scrolling for everything you need to know about the power of vitamin C.
How we test
We asked 270 beauty testers to test 18 leading vitamin C serums over a four-week period. They rated the scent and texture, as well as reporting back on any differences in the brightness, pigmentation, radiance, smoothness and hydration of their skin.
Then we got serious in the Good Housekeeping Institute lab, using our VISIA skin analysis machine to assess improvements in skin pigmentation and red areas before and after using the product. You'll find our best in test marked with the GHI Approved logo below. Our beauty team have also included their favourite buzzy new launches in our editors' picks section below, all of which they've used and loved, to give you options for every budget and skincare need.
Florence is our Senior Beauty Writer, specialising in expert-tested beauty and grooming reviews — from toothbrushes to the latest skincare launches. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms.
With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work.
When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits. Florence’s photography can be found at florencereeves-white.com, her Instagram is @florencereeveswhite and her twitter is @floreadsnwrites
Maria is our Beauty and Grooming Testing Manager, and since joining in mid-2022, she has managed the testing for mutiple categories including scalp scrubs, collagen supplements and retinol serums. In addition to her master's degree in chemical engineering and a diploma in cosmetic science, she recently received her MBA from the London College of Fashion, focusing on case studies within the beauty industry. Prior to joining the company, she worked within the global technical team at the Estee Lauder Companies for over six years, collaborating with the chemists and engineers to launch luxury beauty products at scale and to quality. She has also worked as a formulation scientist within the pharmaceutical industry and takes this evidence based approach into all her product testing.

























