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The best bras for comfort and fit, according to over 100 women (and no, it's not M&S)
We tested all the leading brands, including Stripe & Stare, Freya, Next, Skims, M&S and more

Finding a great bra you can buy and wear on repeat is like finding a unicorn. You want one you can put on in the morning and then don’t have to think about again until bedtime (not one you can’t wait to take off as soon as you come through the door). Yet so many designs out there constantly demand your attention, with wires that dig in, large labels that rub, or straps that just won’t stay up.
And with a vast range of styles to choose from, from underwired and padded styles to T-shirt bras, bralettes and plunge designs, it can be difficult to know which is the best bra for you. That’s before you even get to the fit and comfort. If you’re spilling out of the cups, the straps are digging in, or the underwire is rubbing, then you’ve probably got the wrong size, or the wrong style for your shape.
To help you in your quest for that underwear drawer unicorn, the Good Housekeeping Institute decided to put bras to the test for the first time in its 100-year history. We recruited a panel of 105 women to trial a range of styles from the leading high-street brands, including the classic go-tos like M&S and Next, as well as new challenger brands such as Stripe & Stare and Skims. Keep reading to find out how we tested and our full reviews.
Best bras for women
Oh, and if you’re thinking your favourite bra is still going strong, thank you very much, it might be time to retire it. Bra-fitting expert Katie Weir explains that most bras, especially if you’re wearing them daily, will only last a year. “I always advise a rotation of six bras throughout the year, to get the most out of each style – you can wear one, rest one and wash one during the week.”
How should a bra fit?
When your bra fits correctly, you should feel that it’s completely anchored to your body, says Katie. “There should only be a two-finger tension on the straps and backband,” she explains. “If you put two fingers underneath the straps and pull as hard as possible, the straps shouldn't be able to move more than 1.5 inches.
“The underwires of your bra should reach all the way around your breast tissue at the side, so that when you press down on the end of the wire it’s not digging into tissue.”
When it comes to cup size, you should feel contained and secure. “They should encapsulate and separate your breast tissue with zero spillage from the top, side and under the cup”, Katie advises. “Also, the centre wire between the boobs should sit flat against your breastbone with no floating.”
Sarah is our wellness expert, specialising in expert-tested reviews and roundups on the latest health and fitness products. She can be regularly found on a yoga mat or training for a run, so she knows what to look for when it comes to the best yoga leggings, hydration vests or running trainers. From fitness trackers to the best supplements, she also has extensive experience writing about the latest products and writing detailed honest reviews.
Prior to joining the GHI, Sarah was a freelance journalist for 10 years, specialising in health, fitness and travel for national newspapers and magazine. During her time at Women’s Health, she interviewed celebrities about their fitness routines, for the Telegraph she investigated the health risks of Lime Bikes and visited Thailand to look at the trend of longevity travel - while for the London Standard she wrote about topics including AI powered PTs and smart ice baths.
When she isn’t testing out the latest smart watches, lifting weights at the gym, or hopping on a flight, Sarah can be found running around South London or devouring the latest trending TV show.
Kim Hawley is the Senior Health & Fitness Tester at the Good Housekeeping Institute, where she leads the independent testing of health, fitness, wellness and sleep products using evidence-led protocols and her extensive industry expertise.
With more than 30 years' experience in the health and fitness industry, Kim has worked as a lead personal trainer, fitness instructor and health writer, teaching at some of London's leading health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Kim has a particular interest in women's health, especially pre-, peri- and post-menopause, and combines hands-on industry experience with rigorous product evaluation. From fitness trackers and smartwatches to home gym equipment, recovery devices, wellness tech, supplements and sleep solutions, she oversees comprehensive testing to help consumers make confident, informed purchasing decisions they can trust.
































