There’s nothing quite like the joy of stepping foot in Costco’s bakery section. Whether you’re in the mood for a fresh loaf of bread or a party-sized birthday cake, Costco has no shortage of fan-favorite baked goods.

According to early reactions from shoppers across social media, however, the beloved warehouse brand may have one of its biggest bakery hits of the summer. Costco’s new Olive and Rosemary Sourdough Loaf is already proving to be a crowd-pleaser. The savory bread pairs well with breakfast, lunch, or dinner.

Costco debuts savory Olive and Rosemary Sourdough Loaf

Olive and rosemary sourdough bread packaged in transparent plastic with a paper label.
Good Housekeeping / Richard Chachowski

As reported by several prominent Costco food bloggers, the warehouse retailer has begun rolling out its new Olive and Rosemary Sourdough Loaf to bakery sections in stores. A savory spin on a classic sourdough loaf, the dough is studded with fresh rosemary and both Kalamata and green olives then baked to a crisp, golden-brown crust with a soft, chewy center.

Costco is currently selling its new sourdough for $8.99 per two-pound loaf. Its hearty size makes it well suited for everything from soups and pasta dinners to sandwiches or toast alongside eggs.

Best ways to serve the bread

top view of large variety of food on table charcuterie board of assorted meats, cheeses, fruits and appetizers
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Its savory blend of rosemary, Kalamata olives, and green olives makes it a natural partner for all sorts of dishes. Some delicious ways to enjoy the loaf:

Shoppers claim they ‘can’t stop eating this bread’

Like so many of Costco’s baked goods, the brand’s Olive and Rosemary Sourdough Loaf has already earned plenty of praise from Costco shoppers on social media.

“I can’t stop eating this bread,” food blogger costcohotfinds wrote on Instagram. “It’s made with Kalamata and green olives and it’s amazing.”

Other users were quick to echo the blogger’s sentiments in the post’s comments section. “Got mine tonight,” said one shopper. “Olives, rosemary, and sourdough, can’t go wrong. Especially for $8.99.”

“This stuff is ridiculously good! I don’t eat bread and I can’t stop eating it,” added another account, who also shared some helpful suggestions on how best to serve the bread. “With olive oil. Maybe a little cheese. Yum!”

Bottom line

Like many of the brand’s bakery staples, Costco’s Olive and Rosemary Sourdough Loaf combines a hearty size, savory flavor, and reasonable price point.

It’s unclear whether the Olive and Rosemary Sourdough Loaf will become a permanent offering or is just available for a limited time. So it may be worth snagging one the next time you’re at Costco before it’s gone for good.