Given that Apple just released the Apple Watch Series 12 last month, it’s safe to say that we were shocked to spot it on sale for the first time the day before Amazon Prime Big Deal Days. While older models are typically discounted during Amazon’s biggest sale events (the Apple Watch SE 3 has dropped back to its lowest price ever of $200), this $49 discount on a brand-new model is rare.
Our tech experts at the Good Housekeeping Institute love Apple Watches for their ability to track workouts, stay on top of health metrics, and check notifications on the go. Whether you’re looking for an affordable step into the world of wearables or want to upgrade an older watch, these Prime Day deals make a compelling case to take the plunge.
Apple Watch Series 12
Apple Watch Series 12 (GPS, 42mm)
Apple Watch Series 12 (GPS, 42mm)
Why we like it: The most notable new feature on the Series 12 is the readiness score feature, which analyzes your recent activity, vitals, and sleep to determine your capacity to take on the day. It also has Apple’s most accurate heart rate sensing yet, with more frequent heart rate variability readings. And if you’re looking for a durable watch, this model is the first to feature Ceramic Shield 2—the same crack- and scratch-resistant glass technology found on the latest iPhones.
Although our Lab pros haven’t yet tested the Apple Watch Series 12, Olivia Lipski, senior reviews writer and analyst, raved about the Series 11 for its durable design, improved battery life, and new 5G support. All of that and more is available with the Series 12.
What you should know: This watch was just released in September, which means this is the first time it’s gone on sale. Right now, three colors are discounted, but we’re betting they’ll sell out quickly.
Apple Watch SE 3
![Watch SE 3 [GPS 40mm]](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/product-images/a24f5365-d8b1-4240-ab4f-d961d5f15655/b6e437bb-3023-49be-9b24-b4acddccbee2.jpeg?crop=1xw:1.0xh;center,top&resize=980:* "Watch SE 3 [GPS 40mm]")
Why we like it: Apple’s most affordable watch has many of the same features you’ll find on more expensive models at a lower price. With this third-generation wearable, you’ll be able to track your workouts and take a detailed look into your health metrics, including sleep scores, cycle tracking, and temperature sensing when paired with the Vitals app. It has 18 hours of battery life and charges twice as fast as the previous generation.
What you should know: We first saw this watch dip to $199 during Black Friday 2025, and it’s back to match that all-time low price. Just note that the watch display is slightly smaller and not as bright as other Apple Watches.
Of course, when Apple tech is deeply discounted, it tends to sell out quickly. We wouldn’t be surprised if these deals were some of the first to disappear, so shop soon!
