Skipping the Big Box Stores? Here Are 12 Small Businesses We Love, With Big Deals Today
Small businesses to support today and everyday.
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While we cover a lot of Black Friday sales, we're also big proponents of small businesses here at Good Housekeeping and wanted to dedicate a space for them this weekend. Not only does shopping small make a great way to get a thoughtful, curated gift for someone in special in your life, but it also makes a big impact on a business that will appreciate your purchase the most.
That's why we created this list so you can spend your money guilt-free, while knowing you're helping a small business stay afloat in honor of Small Business Saturday. We carefully selected each item—perhaps the brand has made it to our gift guide lists before, or they were featured on Oprah's Favorite Things. Either way, here are the best sales to shop at small businesses that really do deserve all of the hype.
Best Deal
The homeware brand Anyday is on a mission the bad rap that microwave cooking seems to get. "Essentially, the way that the microwave works is by cooking the food itself instead of in an oven where you're heating up the air around the food and waiting for that heat to transfer into the food," Anyday's founder Stephanie Chen tells Good Housekeeping.
This eight-piece set allows you to cook foods in the microwave with glass-safe bowls, making this perfect for small space living or even dorm rooms.
Whether you're shopping for kids or just your next girls' night, this beaded kit from Super Smalls will give anyone a much-needed break from screen time, while getting their creative juices flowing. Super Smalls is our go-to brand for hands-on DIY activities and it's NOT just because they made it onto Oprah's Favorite Things list, although that certainly doesn't hurt.
This complexion pencil is designed to replace your foundation, concealer, and contour system all in one product. This is for the no makeup makeup lovers, or anyone who wants to enhance the look of their natural skin with lightweight coverage. If you haven't already heard of Cheekbone, run to take advantage o the 30% off site wide sale. This small business is about to be everywhere in 2026.
With Qi's whole flower teas, you can rest assured that you're enjoying a decadent, caffeine-free moment that is also calorie-free and packed with antioxidants. This set won over the hearts of Shark Tank judges and to celebrate, Qi has put together everything you need to get started on your own health ritual. Take advantage of the black Friday savings that make this tea set just under $50.
Designed in California, this Oprah's Favorite Things pick features trend-forward designs on affordable eye frames. What's more, they block 99.9% of UVA and UVB rays, per the brand.
Mali + Lili is a woman-owned brand that just so happened to land on Oprah's Favorite Things list this year. Upon closer inspection, it's easy to see why. This crossbody bag is stylish, effortless, and functional. It can carry your phone, keys, wallet, passport, and more without weighing you down and keeping you hands-free in the process.
Your parents may have had to devote an entire corner of the garage into a dumbell/workout station, but you get to do things differently in 2025. These adjustable, slender hand weights can transform from 2 to 4 to 6 pounds and barely take up any room. If you live in a small space, just tuck them under your couch and pull them out when you're ready for a little strength-training boost. Right now they're on sale for 30% off. Plus, they're HSA-eligible, so definitely take advantage.
Shine like the star you are this holiday season while shopping small and women-owned businesses. Oh yeah, and by adding these stunning starburst earrings to your holiday wishlist. Snag 30% off with the code BFCM30 at checkout, making these just $35 in sterling silver.
I don't know about you, but 2025 has been the year to make everyday, mundane items just a little more interesting. That's where Sproos comes in, the colorful shower hardware brand that anyone can set up in a flash—even without plumbing experience.
"Everyone should have access to cool, fun and healthy plumbing — and it doesn't have to kill the bank," Sproos co-founder Benjamin Fix tells GH. Even better? It has a bulit-in filter that helps with increased hair shine and healthier, hydrated skin. Take 20% off automatically at checkout, no code required.
If you love skincare, but are tired of all the plastic waste it comes with, allow us to introduce you to your new BFF: Seadrop. These small cleansing tablets are water activated so you can reduce waste. Just refill the glass jar once you run out of product. Right now, there's an automatically-added 20% off discount to anything you add to cart, making these just $28.
Adwoa Beauty is a gender-free haircare line specializing in natural hair textures. Since landing a slot on the coveted Sephora shelves, this brand has been steadily growing. Snag 30% off select items with code ADWOABFCM25 and start a whole new haircare routine. We love this smoothing gel for fine hair that won't weigh it down and never looks greasy.
With notes of neroli nectar and orange blossom, this scent already has a delicious scent that you'll want to reach for time and time again, but it's more than just a fragrance. Per the brand, it actually helps hydrate and soothe the skin, thanks to ingredients like rosehip oil and organic avocado oil. Take it home for 15% off today.
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