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From frilled blouses to pearl-drop earrings: H&M's new premium collection is surprisingly chic, from £12.99
H&M did a catwalk show at London Fashion Week, these pieces are worth every penny

Like Marks & Spencer, H&M used last weekend's London Fashion Week to make a big statement. And much like M&S, it's produced a handful of pieces that are genuinely worth your attention.
Thoughtfully designed, made in better fabrics and, in some cases, genuinely beautiful, they raise an interesting question: what's going on with the high street? Increasingly, our best-known retailers are creating smaller, more premium collections that sit alongside their everyday ranges, offering elevated design at prices that still feel accessible.
Rather than another splashy designer collaboration, H&M did something different than usual and put the spotlight on its own in-house design team, and the collection shown on the runway landed in stores almost immediately.
While the first drop sold out, a second arrived today, and every piece shared below is available to shop now.
Because I know how overwhelming it can be to scroll through hundreds of new arrivals, I've done the editing for you, choosing pieces that will give you an exciting jolt of fashion energy, and ones that are also easy to add to your existing wardrobe.
I've edited two beautifully cut blouses you'll wear for years, a timeless military inspired jacket that transforms everyday denim, pearl-drop earrings that finish an outfit in seconds, and a knuckleful of rings for days when you want to feel a bit bad ass.
My favorite two pieces are the black cotton frill collar and cuff shirt, (which would work a treat with brown trousers or cargo barrel trousers) and the rib knit tiered burgundy maxi skirt, which would look killer with a chunky brown or Henley knit, and knee high boots.
There isn't a fleeting trend among this edit. Add just one of these your style and you'll give your autumn wardrobe a designer edge without the designer price tag.
The H&M catwalk pieces I recommend for your autumn wardrobe

The bomber jacket gets a tailored update

Barrel leg trousers get a cord update for winter

The Princess of Wales looks chic in tartan

Cosy and colourful jumpers are a must-have














