The denim jacket is a perennial wardrobe staple, but this season it’s shedding its off-duty, workwear related reputation. Dark indigo denim is giving the style a chicer look. The darker wash has taken over jeans and skirts this year, and now it’s giving the once light-wash denim jacket an update that suits the colours of the season.
The best version I’ve seen? It surprisingly comes from Primark. Not only does it nail the denim wash of the season, but it also taps into three other trends dominating fashion conversations right now: a funnel neckline, blouson balloon sleeves and hem, and military-style buttons with gold-coloured metal hardware for an elevated touch.
The result? A jacket that feels less like a wardrobe basic and more like a considered styling piece. It gives even a simple outfit a little more shape, earning itself a front-and-centre spot in your jacket and coat rotation.
With this style, proportions are key. The padded shoulders add a touch of drama to your silhouette, while the bomber style waistband cinches you in for a flattering finish. Wear it open, though, and it transforms into something more casual that still looks stylish.
As for styling, I’d lean into the rich indigo with a tonal look: think dark denim jeans (try to match the wash as closely as possible), a crisp white shirt and black leather pointed boots. For a softer contrast, pair it with a satin midi skirt and fine knitwear, or let it sharpen a simple T-shirt and tailored trousers.
The style hasn’t officially dropped on the website yet. It’s part of Primark’s highly anticipated collaboration with Coleen Rooney, but you can join the waitlist. Otherwise, browse similar styles below from other affordable favourites.


















