M&S has only gone and launched a Custard Cream Spread, and we reckon it could challenge Biscoff for the biscuit-spread crown. The concept is similar: take a much-loved biscuit, turn it into something spreadable and give everyone an excuse to put it on toast. So far, so delicious – and obviously, my kids are delighted.
But those clever product developers have gone a step further. This vanilla-flavoured spread contains actual biscuit pieces stirred through it. So you get creamy and crunchy bits in every bite. Honestly, Biscoff should probably keep an eye on this one.
It's this texture that makes it so addictive. Think crunchy peanut butter, but with the unmistakable taste of a Custard Cream. Much better, if you ask us.
M&S suggests spreading it on toast, but we definitely wouldn’t stop there. This weekend, we tried it on hot crumpets (delicious), drizzled over fluffy pancakes (10 out of 10) and piled onto waffles alongside squirty cream (obviously, fantastic). At one point, we even slathered it onto a plain digestive biscuit (and yes, we'd do it again, no judgement please).
Next on our hit list (if the jar survives that long), is to add a generous dollop to overnight oats or hot porridge, and swirl it through Greek yoghurt. We also quite fancy it in a milkshake or on top of ice-cream.
Or just cut straight to the chase and dip a spoon into the jar whenever you walk past the cupboard. You might not want the kids seeing you doing that one, though.
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The 400g jar costs just £2.50, making it an easy one to add to your next food shop. Just be warned that it contains almonds and hazelnuts, and isn’t suitable for anyone with a peanut allergy.
M&S’s Custard Cream Spread is available now, both in-store and on Ocado, and we suspect it won’t stay on the shelves for long. If you’re trying to get ahead for Christmas, this retro-looking jar would also make a brilliant stocking filler for the biscuit fan in your life.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
