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9 best eco-friendly laundry detergents that actually work
There's no need to sacrifice cleaning power for ethics with these tried and tested buys

Whether itchy skin is getting you down or you’re trying to live more sustainably, swapping your regular laundry detergent for the best non-bio or more eco-friendly alternatives could be a household move worth making.
Happily, there’s no need to sacrifice performance for greener credentials either, as these more environmentally friendly products have improved considerably since the Good Housekeeping Institute first started testing them back in the 1980s and 1990s. So if past experience has put you off, we recommend giving them a second chance!
What's the best eco-friendly laundry detergent?
The Good Housekeeping Institute experts tested a range of products to find the ones that best balance cleaning power with environmentally-friendly efforts. Read on for our buyer’s guide and full verdicts, or snap up one of our top picks right now:
What makes laundry detergent eco-friendly?
Whether a detergent is ‘eco-friendly’ comes down to many factors, from the way it's made to how it's disposed of, and everything in between.
One element is packaging. Lots of the products on our list have more sustainable packaging, be it entirely plastic-free, or made from recycled materials. Also, consider buying a concentrated detergent as this requires less packaging and saves on the energy involved in shipping heavy volumes.
When it comes to formulas, it’s harder to define. There is legislation in place in the UK, for example, to ensure that ‘surfactants’ (the ingredients that make detergents bubbly) do biodegrade, albeit in very specific circumstances. Similarly, the quantity of phosphates allowed in laundry detergents is also limited by law. This means that some claims made by ‘eco’ products may be equally true of many products that don’t claim to be ‘eco-friendly’.
For more certainty about the formula you’re buying, look for certifications from trusted environmental bodies such as the Soil Association or The Vegan Society (if you’re after a palm-oil free product, for example). They will have investigated claims and ingredients to ensure they meet their own environmental standards.
Whichever detergent you buy, there are also more sustainable ways you can use it at home. Running your cycle at a lower temperature, for example, is a good start, as you’ll also be using less energy to wash your clothes.
In fact, according to Cold Water Saves, if your household switched to cold water washing for a year, you’d save enough energy to charge your iPhone over 30,000 times.
How we test laundry detergent
To find the best eco-friendly laundry detergents on the market, our experts at the Good Housekeeping Institute dirtied a pile of cotton and polycotton clothes with common household stains such as tea, mud and makeup. We then ran them through a series of 40-degree cycles with each detergent, before assessing stain removal, whiteness retention and any colour fading using a high-tech piece of lab equipment called a DigiEye.
The same detergents were also handed out to a panel – their feedback was taken into consideration when awarding each product an overall score. You’ll find our favourites – including bio and non-bio – below.
Because environmental claims are varied – from plastic-free packaging to the formulas themselves – our scores are focused on cleaning performance only. Instead, we’ve listed the eco claims of each product – and explained what to look for – so you can prioritise what’s most important to you.
Jasmine is the Good Housekeeping Institute’s homes writer. With a background in design, she is committed to sorting the good products from the great –and helping Good Housekeeping readers do the same.
Throughout her career, Jasmine has written extensively about product quality, craftsmanship and sustainability, and is passionate about consumer rights. She previously worked as a writer and researcher at the product longevity platform Buy Me Once.
If she isn’t reviewing the latest gadgets for your home, you can probably find Jasmine cooking elaborate meals or crafting something weird and wonderful!
Blossom is passionate about finding the best home products and appliances for GH readers. As head of the homes testing team, she has led reviews across multiple categories, from pizza ovens, and smart plugs to portable fans and hobs. She enjoys delving into the intricacies of products and refining testing protocols to ensure we’re testing them against their claims. Her aim is to find the top-performing products on the market, to help take the hard work out of housework. Blossom’s most notable accomplishment in the lab has been toasting 528 slices of bread in her quest to find the best toasters money can buy. In her free time, she openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing.

Reshma is the Junior Commercial Testing Manager at the Good Housekeeping Institute, where she leads the commercial testing team, working with partners across a wide range of categories, including household cleaning products, home appliances, sports apparel, skincare, and travel experiences. With a master’s degree in chemistry from UCL, Reshma has a sharp eye for detail and product research, ensuring her market knowledge remains up to date.
Reshma has also appeared on the BBC’s ‘Inside the Factory’ feature representing the Good Housekeeping Institute on their Carpet Stain Removal Segment. While she enjoys dealing with numbers and the more technical aspects of testing, Reshma is also an enthusiastic foodie – and loves to explore London’s newest hot spot cafes and restaurants. She is also a whiz in the kitchen, keeping her team’s collective sweet tooth consistently at bay!






















