It’s the unofficial start of swim season. If you’re a procrastinator like me and waited until the last minute to look for a swimsuit, don’t worry: You’re in luck. Tons of swimwear brands are offering steep Memorial Day discounts on our favorite one-pieces with tummy control, bikinis, and cute tankinis to help you prep for long days ahead.
As an analyst in the Good Housekeeping Institute Textiles Lab with a background in fashion, I’m well-versed in the importance of finding a swimsuit that not only looks great and feels comfortable but that will also hold up to the sun and sand after many washes and dips. With that in mind, I’ve pieced together a list of the best Memorial Day bathing suit sales from our top-reviewed brands.
Boden’s swimsuits are modest but not frumpy—perfect for fun in the sun. The brand’s halter swimsuits are a favorite of GH editors, thanks to their inherently slimming design. The ruched detail smooths over bumps, and it’s lined with mesh material for a sculpting effect. All of the brand’s swim is on sale for 30% off with the code 3PPA through May 25th. If you like one-pieces, they also make one of the few we’ve found that comes in cup-sizes, making it especially great if you’re hoping to give the girls an extra lift.
No surprise that Amazon has a slew of great swimsuits. This one happens to be a favorite of our shopping director, Brie Schwartz who loves that it doubles as a top. If you’re concerned about white suits, it’s not at all sheer, and incredibly comfortable.
We already can’t get enough of Old Navy’s affordable swimsuits, and they’re currently on sale for 50% off through May 25th, making the already low prices even lower. This one-piece combines the best of this year’s swimwear trends with a cute cutout, textured fabric, and buckle detail.
Abercrombie & Fitch is one our go-to brands for cute bikinis, especially for women with large cups and small bands. The Curve Love collection is specially designed to accommodate D-F cups, with wide straps and a supportive underwire. For Memorial Day weekend, get 20–40% off almost everything on the site, including swim.
Known for its classic clothing, J. Crew’s swimwear is just as timeless. Plus, select items are on sale for 50% off during Memorial Day weekend. This ruched bandeau swimsuit has been a favorite of GH editors and analysts for years, and it never goes out of style. Removable straps are ideal for sun basking, but you can pop them back on for a dive in the pool.
Coordinating swimsuits in sizes 4 to 28 with adjustable features like tie sides and removable padding to help you achieve your perfect fit—all on sale for 50% off at Swimsuits for All? Say less. This is one of my favorite swimsuit brands because there’s something for women of all shapes and sizes, including bikinis, tankinis, one-pieces, and even cute swim dresses.
Our top-tested swimsuit brand for women over 50, Lands’ End carries tons of cute but supportive styles with more modest coverage. The SlenderSuit is both visually and physically slimming, thanks to its plunging neckline, ombre design, wrap details, and highly compressive material. Most products at Lands’ End are on sale for 55% off with code HAPPY this Memorial Day weekend.
Dippin Daisys has the cutest summer bikinis in all kinds of trendy prints and patterns. Most of the designs show a little skin, with cheeky bottoms and minimal tops, and tons of pieces are on sale right for up to 70% off this Memorial Day weekend.
If you’re on the hunt for a swimwear staple, look no further than Andie’s swim. The minimal swimsuits fit a wide range of sizes—from XS to 3X—and many come in long torso options. This traditional one-piece swimsuit is a GH staff favorite. Get 25% off sitewide for Memorial Day.
