The Bra That Women Say Is “The Most Comfortable” Is 32% Off for Nordstrom’s Anniversary Sale
Act fast—there’s just a week left to save.
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As an editor who wears a size 30G, I know all too well that bra-shopping can be an expensive endeavor—especially if you have an unusual cup size. That’s why I recommend shopping Nordstrom’s Anniversary Sale, where you can save up to 34% off top-tested styles from Natori, Wacoal, and CUUP. But take note: the sale ends on Sunday, August 9, which means there’s just a week left to score these rare bra deals.
Our top Nordstrom Anniversary Sale bra deals
- Best overall bra deal: Natori Pure Luxe Underwire T-Shirt Bra
$76$50 - Best T-shirt bra deal: ThirdLove Classic T-Shirt Bra
$74$49 - Best unlined bra deal: Cuup The Plunge
$68$46
Our experts at the Good Housekeeping Institute Textiles Lab have evaluated over 200 different bras over the years, and several standout picks are included in this year’s Nordstrom Anniversary Sale, along with best-sellers from popular brands. If you’re in search of a comfy bra for everyday wear, the Natori Pure Luxe is your best bet; both our small-cup and large-cup testers gave it top marks for comfort. But if you’re after something more lingerie-inspired, the Chantelle Norah is my personal favorite for its delicate lace design and supportive fit.
Best Deal
Why we like it: As our experts’ best overall bra pick, Natori’s Pure Luxe bra earned top scores across the board for its true-to-size fit, smooth fabric, and superior comfort. In fact, both testers with small and large cup sizes raved about its comfortable fit: “I barely noticed I was wearing a bra because nothing dug into me and it stayed in place,” an analyst said.
What you should know: This traditional underwire bra has soft, lightly padded foam cups and a hook-and-eye closure. It’s full coverage, and testers said that it’s undetectable under clothing—though its lace straps are noticeable under some tops.
Sizes available: B-G, 30-38 | Colors available: 4
Why we like it: For a barely-there look and feel, Cuup’s The Plunge is your best bet. As our experts’ favorite unlined bra, it stands out for its sheer mesh cups that offer a lingerie-like look. "This is the sexiest bra I own and I feel super confident when I wear it,” a tester said.
What you should know: This unlined underwire bra has a plunge silhouette, adjustable straps, and a hook-and-eye closure. Testers appreciated that its straps stayed put without slipping.
Sizes available: A-H, 30-50 | Colors available: 10+
Why we like it: As someone with a small-band and large-cup size, Chantelle is my favorite bra brand for its accommodating size range and attractive designs. In particular, I adore the Norah bra for its pretty lace overlay and plunge silhouette that looks great with V-neck tops. Bonus points for the convertible straps, so I can wear it with racerback tanks.
What you should know: This bra offers demi coverage, with a hook-and-eye closure and adjustable, convertible straps. I find that it fits true to size.
Sizes available: C-H, 30-38 | Colors available: 3
Why we like it: This classic T-shirt bra impressed our testers with shaping cups and side-smoothing panels, which give it a sleek look beneath clothing. We also love that it comes in a handful of half-cup sizes, which is great for shoppers who are between cup sizes.
What you should know: This bra is equipped with thin memory foam cups, underwire, a hook-and-eye closure, and pleated straps designed to prevent slippage. While it held up well in the wash during our tests, it didn’t hold its shape as well after being stretched.
Sizes available: B-G (plus half-cup sizes), 32-40 | Colors available: 2
Why we like it: If you’re in search of a bra to make your chest appear visually smaller (without skimping on support), consider our pros’ best minimizer bra pick from Wacoal. Our testers loved its airy, comfortable fabric—one called it the “most comfortable bra I have ever put on in my life.”
What you should know: This full-coverage bra has unpadded mesh cups equipped with small cutouts for ventilation. Some testers reported that the band runs slightly small, so you may want to consider sizing up.
Sizes available: C-H, 32-44 | Colors available: 2
Why we like it: Another worthy sale find from top-tested brand Natori? This popular plunge bra, which you might recognize from your favorite TV show—it’s been worn on-screen by actress and writer Issa Rae and mentioned in shows like Girls and Riverdale. Its underwire cups and sheer lace trim are the ideal balance of sultry and supportive.
What you should know: This bra’s band runs true to size but its cups run small, according to Natori. The brand recommends sizing up by one cup.
Sizes available: B-G, 30-38 | Colors available: 3
Why we like it: In the market for a casual bralette to layer under tees and sweatshirts? This seamless pick is designed for all-day comfort with its soft, stretchy fabric and wire-free support. Plus, it’s a steal at under $20.
What you should know: This bralette has a longline silhouette designed to hit mid-rib, and it features adjustable, convertible straps.
Sizes available: XS-XL | Colors available: 4
Why we like it: Even Rihanna’s lingerie line, Savage X Fenty, is included in Nordstrom’s Anniversary Sale. A balconette silhouette and sheer, unlined lace cups give this underwire bra a romantic look.
What you should know: This allover lace bra has unlined mesh cups, paired with underwire support, adjustable straps, and a hook-and-eye closure.
Sizes available: B-DD, 32-46 | Colors available: 4
Why we like it: Simone Perele is another one of my favorite brands for small-band, large-cup sizes, but it tends to be on the spendy side. I’m impressed to find this bra for under $100—it features pretty lace trim and spacer cups designed to prevent the uni-boob look.
What you should know: This underwire bra has adjustable straps, a hook-and-eye closure, and lace-trim details on the band. Online shoppers say that it runs true to size.
Sizes available: B-G, 30-40 | Colors available: 2
Why we like it: Honeylove, one of our experts’ top-tested shapewear brands, has a few bra deals to score during Nordstrom’s Anniversary Sale. The Silhouette combines the comfort of a wireless bralette with the support of a regular bra, thanks to its adjustable straps and hook-and-eye closure. Plus, its smooth fabric is designed to be undetectable beneath a T-shirt.
What you should know: This bra has molded, partially lined cups and smoothing panels in the back. It runs true to size, according to Nordstrom shoppers.
Sizes available: B/C-DDD/F, 32-44 | Colors available: 2
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