Move over IKEA meatballs. The iconic Swedish snack from the furniture giant is getting its first big shake-up in more than 40 years, and it’s arriving just in time for National Meatball Day.
Launching on Monday 9 March is IKEA’s first ever Meatball Sub, a playful reimagining of the classic dish that’s been a staple of the IKEA café experience for decades. For the first time ever, the famous meatballs are leaving the plate and becoming a handheld snack. The new sub combines IKEA’s signature juicy meatballs with tart lingonberry jam and tangy gherkins, all tucked inside a soft bun. It brings together those instantly recognisable Swedish flavours, but with a very British lunchtime twist.
IKEA is encouraging fans to ditch the fork and knife for this one, turning their most famous menu item into something you can grab and eat on the go. And when most lunchtime options seem to be creeping past the £6 mark, this feels like a very welcome change.
In true IKEA fashion, the price is very affordable. The Meatball Sub will cost just 95p for IKEA Family members (membership is free to join, FYI), and it will be available in stores nationwide. There is a small catch though. This is a limited-time launch, running from 9 March until 30 April. So once it’s gone, it’s gone.
Considering IKEA sells an astonishing 1.4 billion meatballs globally every year, this small but mighty menu change feels like a pretty big moment for the brand, and we know that it will certainly make the endless maze of navigating an IKEA store that much more enjoyable.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
