We recently got a sneak peek at Sainsbury’s festive line-up, and there’s one product that’s yet to launch that we’re very excited about.
Drum roll, please: introducing Sainsbury’s first-ever mince pie advent calendar. We told you it was good.
The Taste the Difference Mini Mince Pie Advent Calendar costs just £20 – a bargain, if you ask us – and contains a surprise seasonal treat behind each door.
Even better, there are three different flavours to discover: Viennese Whirl, All Butter and Brandy, and a boozy Port & Brown Butter version.
The Viennese Whirl flavour sounds particularly tempting with a very pretty topping, while the Brandy, Port & Brown Butter variety offers something a little richer and more indulgent. There’s also the classic All Butter option for the traditionalists out there.
Sadly, you’ll have to wait until 1 November to nab yours, so set your alarm now.
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And while mince pie advent calendars are still something of a rarity, Sainsbury’s isn’t the first retailer to try one. As far as we’ve seen, the only other mince pie advent calendar was previously sold by Selfridges, where it cost £40. However, there’s no news yet on whether it will be returning for 2026.
That makes Sainsbury’s version half the price – and a very tempting option for mince pie super fans.
The calendar is part of Sainsbury’s wider Christmas food and drink line-up, which includes more than 330 new products this year.
We’ll be sharing more spoilers from the rest of the range over the coming weeks, but we didn’t want you to sleep on the mince pie advent calendar.
The Taste the Difference Mini Mince Pie Advent Calendar costs £20 and will be available at Sainsbury’s from 1 November.
Stacey looks after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila. Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine. Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings. Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business. You can follow Stacey on Instagram @crummbs_uk
