It's only the start of November, and already brands are releasing Black Friday deals – including those on some of the Good Housekeeping Institute's top-rated sleep products from Simba. Renowned for its cutting-edge mattress tech and ultra-comfortable bedding, our experts and at-home testers always rate the brand highly.
Simba's Black Friday sale is on all month, so whether you’re dreaming of upgrading to one of the brand's award-winning hybrid mattresses, treating yourself to a temperature-regulating pillow, or looking to change your bed frame to something more comfy, now is the time to do it – without breaking the bank.
The best Black Friday Simba deals to grab now
It's time to get shopping! We've seen some incredible deals from Simba for Black Friday and they'll only be around while stocks last. Check out the best deals across Simba's mattresses, toppers, frames, pillows and duvets below.
All prices refer to UK standard king sizes, unless otherwise stated. Some discounts apply only with a mattress purchase, so double-check before you buy.
Score: 89/100
Was: £999 Now: £749.25; Saving: 25%
This supportive mattress combines 1,900 pocket springs with layers of foam, offering just the right amount of sink-in comfort.
Our panellists noted a few dips in the mattress over time but regular rotation will help combat this. It's not something that would put our panel off either, with most confirming they'd shop with Simba again.
Score: 88/100
Was: £1899 Now: £1272.33; Saving: 33%
If you want to add a bit of luxury to your sleep setup, our testers say this mattress is worth the investment. It comes with 6,000 springs, which kept our panel well supported, plus naturally temperature-regulating, breathable layers of bamboo and wool.
There are 11 layers to this mattress (31cm deep), so you may need to buy some new fitted sheets to go with it…luckily it's Black Friday and lots of our top-rated bedding is discounted!
Score: 86/100
Was: £109 Now: £81.75; Saving: 25%
Memory foam pillows are all about creating that sink-in feeling so many of us crave. This one is made with a Nanocube core that can be adjusted to create the perfect height and firmness to suit you.
Though our panellists said it wasn't the most temperature-regulating, they still raved about its plumpness and enjoyed nestling into it at night.
Score: 93/100
Was: £349 Now: £296.65; Saving: 15%
Introducing our top-scoring mattress topper, which proved very popular with our at-home panellists. They said it was "extremely comfortable" and 'easy to fit".
It's also easy to keep in excellent condition, and you can store it back in the box if needed.
Score: 98/100
Was: £219 Now: £164.25; Saving: 25%
If you're typically a hot sleeper, it's wise to opt for a duvet with a lower tog rating. This summer-style 4.5 tog option from Simba was a hit with our panellists, who appreciated its breathability.
It comes with a sturdy bag for storing away in winter too.
Score: 90/100
Was: £799 Now: £639.20; Saving: 20%
Simba's range of made-to-order bed frames were a hit with our panel for the level of customisation it offers. Firstly, you pick your headrest design. Then, they all start with the same divan base, and then you can choose your storage (none, two or four drawers), the colour (from 34 shades), and the leg type.
Our panel said that their mattresses fitted nicely onto the frame and everyone was impressed with the high-quality build.
Score: 86/100
Was: £799 Now: £639.20; Saving: 20%
This bed frame is in the same range as the divan above (meaning the same level of customisation), but we tested it with ottoman storage instead.
Our panel found the frame easy to put together and liked the amount of storage it offered.
What is Black Friday?
The Black Friday sale weekend is an annual shopping event that starts on the last Friday in November and runs through to the following Monday, known as Cyber Monday. It typically sees a huge number of retailers, including household names such as John Lewis and Amazon, drop prices on the majority of lines across homeware, fashion, beauty, tech and more.
The sales weekend originated in the States and came across the pond in 2010 when Amazon launched the UK’s first Black Friday sale. It’s since become one of the most anticipated retail periods of the year, and is now considered bigger than the January sales.
When is Black Friday and Cyber Monday 2026?
Black Friday sales for Simba and other selected brands are in full swing. However, the official sale period runs from Friday 27th November until Cyber Monday (30th November).
When do the Black Friday sales end?
The Black Friday sales usually run until midnight on Monday 30th November (aka Cyber Monday). Most savings will end at midnight tonight, but some retailers have been known to carry their deals on into December.
Do mattresses go on sale on Black Friday?
Yes, many best-selling mattress brands – including Simba, Emma and Tempur – reduce their prices during Black Friday, making it a great time to invest in a new mattress.
Most will offer a percentage discount, while some will sweeten the deal with bundles, including free accessories (such as pillows, mattress toppers or bedding) with mattress purchases.
Are Simba products worth buying?
Although Simba products are priced at a premium, they’re worth investing in for high-quality Zs. At the Good Housekeeping Institute, Simba often outperforms other brands when it comes to comfort, temperature regulation, breathability and durability.
And it’s not just mattresses, either – Simba’s Hybrid Essential Topper was crowned ‘best overall topper,’ while the Summer Hybrid Duvet scored a near-perfect 98/100 in our Sleep Awards.
