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The best early Black Friday 2026 bed deals, from Emma and Simba to Dusk and Argos

Get a discounted mattress or bedframe in time for Christmas.

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best black friday bed deals 2025

No longer is Black Friday a one-day shopping event at the end of November. Nowadays, we’re seeing generous deals cropping up throughout the entire month – and sleep brands are where we’re seeing some of the biggest discounts of all. These early deals are a fantastic chance to bag a bargain on some of the Good Housekeeping Institute's best mattresses and bed frames before they sell out later on.

We've tested hundreds, if not thousands, of products – including brilliant bed frames, super comfy mattresses, and cloud-like pillows – to help you get the sleep you deserve. We've already found brilliant deals on our top-rated buys from brands including Emma, Simba, Sealy and more. But don't sleep on these savings, as they could sell out later this month!

Best Black Friday bed deals:

These are the products to invest in for getting good quality sleep (and a great deal).

All prices given are for a UK double unless otherwise stated.

Best Black Friday 2026 bed deals

best black friday bed deals

The best Black Friday mattress deals

Let's start with possibly the most comfort-critical component of your bed: the mattress.

Best mattress

Emma Original Pro Mattress

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Original Pro Mattress
Best mattress

Emma Original Pro Mattress

Now 30% Off

WAS £799, NOW £559.30 – 30% OFF

Score: 92/100

There’s up to 40% off across Emma’s website right now! The brand's Original Pro Mattress, which is the highest scorer in our best mattress round-up and Emma's most popular mattress, received rave reviews from our experts and panellists.

It boasts four layers of foam, plus seven zones of pocket springs that provide both cushioning and support. Testers loved the comfy, supportive cushioning and all of them reported that they slept soundly on it.

Runner-up luxury mattress

Harrison Spinks Grassington 5750 Pocket Mattress

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Grassington 5750 Pocket Mattress
Runner-up luxury mattress

Harrison Spinks Grassington 5750 Pocket Mattress

Now 29% Off

WAS £1609, NOW £1135 – 25% OFF

Score: 93/100

If you're in the market for top-quality pocket sprung mattress made with natural materials, this is an excellent time to shop. As the runner-up in our best luxury mattresses roundup, it's well worth the investment.

As the name suggests, the mattress features 5750 pocket springs along with naturally cooling layers made from British wool, hemp and flex fibres (grown on Harrison Spinks' own farm). Testers loved the firm support and said it did an excellent job of keeping them cool.

Best hybrid luxury mattress

Sealy Posturepedic Exquisite Essence Medium

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Posturepedic Exquisite Essence Medium
Best hybrid luxury mattress

Sealy Posturepedic Exquisite Essence Medium

Now 47% Off

WAS £4899, NOW £2585 – 45% OFF

Score: 92/100

Enjoy big savings on this luxurious hybrid mattress from Sealy. It's designed with the help of orthopaedic surgeons to ensure it provides great back support while you sleep. And in our tests, some panellists told us it had made a difference to their back pain symptoms.

It's very deep, so you may need to buy some new sheets but it's worth it for the soft, breathable sleep surface.

Best mattress for sustainability credentials

Origin Hybrid Pro Mattress

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hybrid Pro Mattress
Best mattress for sustainability credentials

Origin Hybrid Pro Mattress

Now 25% Off

WAS £795, NOW £599 – 25% OFF

Score: 90/100

Nine layers, including supportive pocket springs, foam, latex, wool, and a cooling Tencel cover, make this a sleep spectacular. Panellists found it took a bit of getting used to but once settled, it provided incredible comfort alongside its cooling prowess.

We also found it was super quiet at night, so it’s a smart choice if you or your partner toss and turn a lot at night. Plus, you get two free pillows with your purchase.

Emma Original Elite

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Original Elite

Emma Original Elite

Now 40% Off

WAS £1159, NOW £695.40 – 40% OFF

Score: 90/100

Right now, you can enjoy an impressive 40% off Emma's premium hybrid mattress design, which provides excellent pressure relief, breathability and support. All our testers agreed that it provided a good night's sleep and it scored highly for support too, with some even saying it helped relieve aches and pains.

It also has stellar motion control – great if you're often disturbed by your partner moving around at night. An excellent deal on a high-end design.

Simba Hybrid® Original Mattress

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hybrid® Original Mattress

Simba Hybrid® Original Mattress

Now 25% Off

WAS £899, NOW £674.25 – 25% OFF

Score: 89/100

Not only is this an outstanding hybrid mattress but we also love that the brand has some amazing eco credentials too, being a B Corp company and making all its mattresses with recycled materials in the UK.

Testers loved the support it provided and most found it also regulated their temperature at night.

Sealy Posturepedic Elevate Ultra Arden

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Posturepedic Elevate Ultra Arden

Sealy Posturepedic Elevate Ultra Arden

Now 40% Off

WAS £2349, NOW £1414 – 40% OFF

Score: 89/100

Looking for something with extra height? This mattress is 30cm deep and features a unique spring system.

With a premium design, our testers found it supportive and cosy, saying it gave them a quiet and cool night's sleep. Just pick from three different firmness levels.

Simba Hybrid® Luxe Mattress

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Hybrid® Luxe Mattress

Simba Hybrid® Luxe Mattress

Now 33% Off

WAS £1799, NOW £1205.33 – 33% OFF

Score: 88/100

Eleven different layers create that all-important luxurious feel when lying on this Simba mattress. There's 6000 pocket springs to keep you comfortable and supported, as well as a breathable layer of naturally temperature-regulating bamboo and wool.

It's one of the deepest mattresses we've tested at 31cm, meaning you might need to purchase some new bedding – but don't worry as lots of our best bed sheets are also discounted this Black Friday!

Simba Hybrid Mattress Bundle

Hybrid Mattress Bundle

Simba Hybrid Mattress Bundle

Now 24% Off

If you're looking to kit out your whole bedroom, it's worth considering a bundle that includes additional bedding. For starters, it'll feel extra indulgent snuggling up on your new mattress, under a new duvet and resting your head on a new pillow.

But perhaps most importantly, you can enjoy big savings – Simba, for example, lets you mix and match its mattresses and products to find the perfect combination for you.

Simba Bed & Mattress Bundle

Bed & Mattress Bundle

Simba Bed & Mattress Bundle

Now 27% Off

WAS £1598, NOW £1169 – 27% OFF

Combining two of our top-performing products – the Simba Hybrid Mattress (score: 89/100) and Simba Camden Bed (score: 90/100) this is another bundle that's worth investing in if you're planning a complete upgrade of your bedroom.

You can customise the bed frame too by selecting the colour, storage options, and leg type.

best black friday bed deals

The best Black Friday bed frame deals

The best bed frames provide a stable base for your mattress, while complementing your bedroom's design scheme. Some models even provide handy additional storage, too.

Dusk Madison Ottoman Storage Bed

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Madison Ottoman Storage Bed

Dusk Madison Ottoman Storage Bed

Now 15% Off

WAS £399, NOW £339.15 – get 15% off with the code EXTRA15

Score: 96/100

A tall headboard and chic design make this ottoman bed a real bedroom staple, but at a cheaper cost than most similar styles, now's the time to get your hands on this bed frame.

With excellent customer service, easy-to-follow instructions and generous storage, this bed will have you in a deep slumber in no time.

Simba Camden Bed

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Camden Bed

Simba Camden Bed

Now 20% Off

WAS £699, NOW £559.20 – 20% OFF

Score: 90/100

We love this bed frame for all its customisable parts. The frame begins with a divan base but then you can pick between zero, two or four drawers, as well as selecting the colour from 34 swatches.

Testers were impressed with the overall quality of the frame and found their mattress fit snugly on top.

Simba Wilmslow Bed

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Wilmslow Bed

Simba Wilmslow Bed

Now 20% Off

WAS £699, NOW £559.20 – 20% OFF

Score: 86/100

In a similar way to the other Simba bed frame above, this ottoman frame is also customisable. You can opt between a standard ottoman, electric, or a side ottoman, as well as selecting the colour from the 34 shades available.

Our panellists found the frame easy to construct and were impressed with the comfortable, but secure, headboard.

Argos Home Platform Double Metal Bed Frame

UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
Home Platform Double Metal Bed Frame

Argos Home Platform Double Metal Bed Frame

Now 50% Off

WAS £125, NOW £62 – 50% OFF

Score: 81/100

If you're on a tighter budget, this is a worthwhile pick from Argos as you can nab it for just £62 right now. Despite the lower price tag, it went down well with our panellists, who said it was easy to put together and supported their mattresses well.

The modern metal frame comes in three sleek colours and provides 28cm of space underneath for stashing storage containers, books or suitcases – very useful if you're short on space.

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When is Black Friday and Cyber Monday 2026?

Black Friday 2026 falls on Friday 27 November 2026, and deals will continue until Cyber Monday (30 November). Most savings will end at midnight on Cyber Monday, but some retailers have been known to carry their deals on into December.

The annual sale has seen significant discounts on our top-performing brands including Emma, as well as products from stockists like Amazon, so there really is no better time to shop if you’re looking for a mattress or bed frame to revolutionise your sleep.

When does Black Friday end?

The Black Friday sales event ends at midnight on Monday 30 November (Cyber Monday).

While some brands may continue deals into December, all these discounts are subject to stock levels. If you want to take advantage of the savings, we suggest snapping them up now.

Are beds cheaper on Black Friday and Cyber Monday?

Yes, mattresses and bed frames are often significantly discounted for the Black Friday period.

Sleep-related products tend to go on sale multiple times throughout the year, but our research into pricing data (via tools such as camelcamelcamel.com) shows that the cheapest prices on mattresses and bed frames often land around Black Friday.

How we pick bed deals for Black Friday and Cyber Monday

Only the best products can deliver a truly restful night’s sleep, so that’s why we only recommend those tested by the Good Housekeeping Institute.

When it comes to mattresses and bed frames, our experts assess the quality and design of each one before sending them out to a panel of testers to bed down with night after night. After a month, our panellists then share their feedback, commenting on things like comfort, breathability and ease of set-up.

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