The Princess of Wales is world-renowned for her impeccable style, famous for nailing the perfect look and tone for every event she attends, from State Banquets to local meet and greets. For years, the woman behind so many of those looks has been Natasha Archer - until now.

The Princess' style has inspired countless copies over the years, with pieces she wears - from high street to high end - frequently selling out. Kate has also become associated with particular styles of dress and even prints, most notably polka dots. Natasha Archer is the stylist behind so many of Kate's recognisable looks, although the Palace don't officially use that title. Now, Kate's stylish 'aide' has left The Princess' side, taking the decision to quit so she can start a new venture of her own.

london, united kingdom may 08: (embargoed for publication in uk newspapers until 24 hours after create date and time) catherine, princess of wales attends a service of thanksgiving at westminster abbey on the 80th anniversary of ve day on may 8, 2025 in london, england. the king and queen, joined by members of the royal family, will take part in events from may 5th to may 8th to commemorate the 80th anniversary of ve day, which signalled the end of the second world war in europe. (photo by max mumby/indigo/getty images)
Max Mumby/Indigo

ascot, england june 18: natasha archer attends day two of royal ascot 2025 at ascot racecourse on june 18, 2025 in ascot, england. (photo by max cisotti/dave benett/getty images for royal ascot)
Dave Benett
Natasha Archer at Ascot last June wearing polka dots, a favourite print of The Princess of Wales.

Starting a fresh Instagram account, Natasha has announced a new business in her own name, of which she is founder and creative director. When working with royalty, discretion is paramount, which Natasha has made her unique selling point - evidenced by the fact she hasn't name-dropped The Princess of Wales or any other clients in her new company announcement.

whitehorse, canada september 27: the duchess of cambridges pa and stylist natasha archer (l) and hairdresser amanda cook tucker (r) arrive at whitehorse airport on september 27, 2016 in whitehorse, canada. prince william, duke of cambridge, catherine, duchess of cambridge, prince george and princess charlotte are visiting canada as part of an eight day visit to the country taking in areas such as bella bella, whitehorse and kelowna. (photo by dominic lipinski wpa pool/getty images)
WPA Pool
Natasha Archer arrives at Whitehorse Airport in Canada, 2016, ready with Kate’s outfits for the visit.

Instead, Natasha wrote; 'After almost two decades working within private households, I’m delighted to begin this new chapter, offering discreet, bespoke advisory services for those seeking considered guidance across wardrobe, personal presentation, creative direction, and the finer details that shape important moments.'

In another post, she then described her brand's mission as 'helping individuals and families present themselves with confidence and complete assurance.' She added that, 'through precision and refinement, we shape the details so every impression feels effortless, assured and entirely seamless.'

wimbledon outfits
Visionhaus
Kate wearing polka dots at Wimbledon.

With Natasha on her exciting new journey, the next question is who will be taking over. According to The Times, there are two names rumoured to be lining up for the job. One is Ginnie Chadwyck-Healey, a friend of The Princess of Wales and former Vogue magazine staffer. The other is Isabel Spearman, who dressed Samantha Cameron, wife of former Prime Minister David Cameron.

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We'll have to wait and see who takes up the mantle, or whether it could be a more combined approach going forward. One thing is for certain, is that whoever takes over has very big (and stylish) shoes to fill.

london, england november 07: isabel spearman attends the johnnie boden x laura jackson christmas party on november 7, 2023 in london, england. (photo by dave benett/getty images for boden)
Dave Benett
Isabel is one of the names mooted to take over from Natasha.
ascot, england june 24: ginnie chadwyck healey attends day five of royal ascot 2023 at ascot racecourse on june 24, 2023 in ascot, england. (photo by kirstin sinclair/getty images for royal ascot)
Kirstin Sinclair
Could the role be taken up by Ginnie?

Over the years, The Princess of Wales has expanded the brands she works with, but some staples remain. Emilia Wickstead, Alessandra Rich, Jenny Packham and Suzannah London are all designers which Kate - and other women of the Royal Family - rely on. However, she has also worn plenty of pieces from high street ranges including GH favourites M&S, Boden and Zara.