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The best laundry detergents, tested by our cleaning experts

These top-tested formulas will remove stains and leave your clothes smelling fresh

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best laundry detergents

The laundry cycle seemingly never stops. One day your best towels, fancy pants and socks are clean and then, bam, it's time to wash, rinse and repeat again.

The detergent market is unsurprisingly booming, soaking up more than $2.8 billion in the UK every year. That's a lot of bubbles, and the choices can be dizzying.

To find the best laundry detergent for every need and budget, our experts at the Good Housekeeping Institute have reviewed liquids, pods, powder and newer laundry detergent sheets, analysing formulations, packaging and claims designed to catch the eye on supermarket shelves.

Trust us, after decades of extensive testing, we know that no product is a complete miracle worker, but we’ve chucked a lot at these detergents to find the ones you can really rely on for stain removal. No one wants to throw money down the drain, after all.

Read more: Best fabric softeners | Best washing machines | How to remove grass stains

    best laundry detergents
    Good Housekeeping Institute

    How we test laundry detergents at the Good Housekeeping Institute

    Almost all laundry detergents claim to be new and improved, with better-than-ever performance and cleaning power, so we put them through a battery of tough tests in the lab and in real homes with our discerning panel of testers.

    After staining cotton and polycotton loads with common household items like tea, mud and makeup, we wash everything and assess each detergent’s stain removal using a specialist machine called the DigiEye (pictured), which measures white retention and any colour fading.

    We also ask our panel to provide detailed feedback on their experiences at home, factoring this into our final score, alongside ratings on ease of use, design and clarity of instructions.

    These are the detergents that sparkled on test.

      best laundry detergents

      Best non-bio laundry detergents

      Best overall

      Persil Non Bio Laundry Washing Liquid Detergent

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Non Bio Laundry Washing Liquid Detergent
      Best overall

      Persil Non Bio Laundry Washing Liquid Detergent

      Pros

      • Panellists found the scent pleasant and fresh
      • Clear measuring lines on the cup

      Cons

      • Didn’t cope as well with tougher stains like mud 

      Score: 95/100

      Leaving clothes smelling fresh, clean, and residue-free, Persil claimed the crown as our best non-bio detergent and best laundry liquid we've ever tested. It poured easily from the bottle and can be added to the drawer or straight into the drum using the measuring cap. Dosage instructions are written on the back of the bottle for ease, but note that some panellists needed more detergent than recommended to get high-quality results in hard water areas.

      For a non-bio detergent, its stain removal was excellent – non-bio formulations don’t contain chemical enzymes, so typically don’t clean tough stains as well as bio options. And our lab results showed excellent white retention for nylon and polycotton fabrics. There was very little colour fading either and most of our panel found it even cleaned well at low temperatures.

      Key specifications

      TypeLiquid
      Bio or non-bioNon-bio
      Number of washes35 washes
      Price per wash16 pence
      Best smelling laundry detergent

      Stardrops The Pink Stuff Sensitive Non-Bio Laundry Liquid

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      The Pink Stuff Sensitive Non-Bio Laundry Liquid
      Best smelling laundry detergent

      Stardrops The Pink Stuff Sensitive Non-Bio Laundry Liquid

      Pros

      • Retained the white of nylon excellently
      • Easy to dispense into the drawer or drum

      Cons

      • Didn’t retain the whiteness of polycotton and cotton as well

      Score: 94/100

      Best-known for its ‘miracle’ pink paste (read our Pink Stuff cleaner review for more info), it makes sense that The Pink Stuff’s laundry detergent also impressed on cleaning power. The fresh, fruity smell was a hit with our panel, and one person told us it even left a mud-covered football kit looking “as good as new”. Plus, it washed well at low temperatures – result.

      Our experts and panel found the dosage instructions easy to follow and liked the handy table which explained the right amount of detergent depending on the soiling level, water hardness and laundry load.

      Key specifications

      TypeLiquid
      Bio or non-bioNon-bio
      Number of washes32 washes
      Price per wash23 pence
      Best supermarket laundry detergent

      Waitrose Non Bio Laundry Liquid

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Non Bio Laundry Liquid
      Best supermarket laundry detergent

      Waitrose Non Bio Laundry Liquid

      Pros

      • Very good white retention
      • Recommended dosage performed well

      Cons

      • Struggled to lift greasy makeup stains
      • Scent isn’t very long-lasting

      Score: 94/100

      This supermarket buy is another high-scoring non-bio liquid. The liquid poured without making a mess and the cap has clear measuring lines for dispensing the right dosage.

      All panellists were satisfied with the cleaning ability – even when used at low temperatures – while our experts found it was best for removing food mess on cotton rather than tough makeup stains. There were mixed opinions on the scent too; some loved the freshness, while others needed to use a fabric softener to get that long-lasting impact.

      Key specifications

      TypeLiquid
      Bio or non-bioNon-bio
      Number of washes36 washes
      Price per wash7 pence
      Best non-bio laundry pods

      Fairy Non Bio All-in-1 Laundry Detergent Pods

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Non Bio All-in-1 Laundry Detergent Pods
      Best non-bio laundry pods

      Fairy Non Bio All-in-1 Laundry Detergent Pods

      Pros

      • No residue left on clothing
      • Box is compact and easy to store

      Cons

      • Some panellists found the pod didn’t always fully dissolve
      • Expensive per wash

      Score: 93/100

      If you like the convenience a capsule that you simply through in the drum, this are the best laundry pods we've tested so far. The pods come in a sturdy, moisture-resistant box with a click mechanism to prevent any small, prying hands getting hold of them, and there’s plenty of information available about dosage, fabric restrictions and best placement.

      On test, it delivered impressive stain removal on both cotton and polycotton and our whites remained fresh and bright. Our lab equipment registered some colour fading, though.

      One panellist who lives in a hard water area found two pods were needed to get the same results, so it’s something to think about if you have hard water – especially as they come in at the higher end at 22 pence a wash.

      Key specifications

      TypePod
      Bio or non-bioNon-bio
      Number of washes70 washes
      Price per wash22 pence
      Best laundry detergent subscription service

      Smol Non-Biological Laundry Capsules

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Non-Biological Laundry Capsules
      Best laundry detergent subscription service

      Smol Non-Biological Laundry Capsules

      Pros

      • Slim packaging is easy to store
      • Packaging has an effective child-proof system

      Cons

      • Hard water areas may require two pods to get the same results
      • Colours faded a little after repeated washes

      Score: 89/100

      Enjoy having your laundry detergent delivered straight to your door with Smol’s handy subscription service. The brand offers a free nine-wash trial (just pay £1 for postage) and then you can decide how often you want your capsules delivered – it’s as simple as that!

      Smol is also B-Corp certified, selling plastic-free capsules in cardboard packaging that comes from sustainable plantations (FSC-approved), so these are a great option if you’re looking for a more environmentally friendly pick.

      But let’s get to performance. The pods effectively removed coffee and baby food from our laundry, but tea proved troublesome, leaving some faint stains behind. Our panellists said the pods gave their laundry a clean, fresh scent, though.

      Key specifications

      TypePod
      Bio or non-bioNon-bio
      Number of washes24 washes
      Price per wash25 pence
      Best plant-based laundry detergent

      Nimble Cares Spring Blossom Non-Bio Detergent

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Spring Blossom Non-Bio Detergent
      Best plant-based laundry detergent

      Nimble Cares Spring Blossom Non-Bio Detergent

      Credit: Reshma Akhter

      Pros

      • Easy to dose using the lid and mess-free pouring spout
      • All panel testers found it gentle on their skin

      Cons

      • High cost

      Score: 88/100

      Nimble’s plant-based, biodegradable detergent prioritises skin comfort in its formula, which the brand says is free from allergens and skin irritants. Our at-home panel’s feedback was reassuring – every tester said it suited their skin, with no irritation reported during several weeks of use.

      This detergent also impressed us in the lab, removing the majority of stains from cotton and polycotton. Panellists were pleased with its everyday cleaning power, too – “It cleans clothes nicely, getting rid of the usual dirt and marks without any issues,” said one tester. White cotton and nylon stayed bright, although we did measure some fading on coloured fabrics.

      While some testers would have preferred a stronger scent, the subtle fragrance was another plus for many, with one person describing it as “so luxurious and soothing”. It’s a pricier choice, but if you’re concerned about harsh chemicals in your detergent, it could be well worth it.

      Key specifications

      TypeLiquid
      Bio or non-bioNon-bio
      Number of washes35 washes
      Price per wash43p
      Best non-bio laundry powder

      Aldi Almat Non Bio Washing Powder

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Almat Non Bio Washing Powder
      Best non-bio laundry powder

      Aldi Almat Non Bio Washing Powder

      Pros

      • Panellists were impressed with the cleaning power, stain removal and fragrance
      • Good value

      Cons

      • No dosage applicator or measuring cup provided
      • Not the easiest to dispense because of powder format

      Score: 87/100

      Washing powders are known for their impressive cleaning and stain removal and this Aldi Non-Bio powder didn’t disappoint. It lifted baby food and coffee stains effectively and every panel member said they were satisfied with the end result – i.e. clean, fresh laundry with no residue left behind.

      Nylon and cotton clothes stayed white, but black items started fading after repeated washes.

      We also tested Aldi’s Bio Washing Powder, which scored 78/100 on test.

      Key specifications

      TypePowder
      Bio or non-bioNon-bio
      Number of washes40 washes
      Price per wash10 pence
      best laundry detergents

      Best bio laundry detergents

      Best bio liquid detergent

      Daz Washing Liquid Whites & Colours

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Washing Liquid Whites & Colours
      Best bio liquid detergent

      Daz Washing Liquid Whites & Colours

      Pros

      • Dissolved well with no detergent left behind in the drawer
      • Colours hardly faded when assessed by our equipment

      Cons

      • Hard to see dosage markings on the applicator
      • Struggled to remove mud and grass stains

      Score: 91/100

      Daz’s liquid formula is our best-performing bio detergent. In testing, it removed a large majority of stains (we create a worst-case scenario) and kept our whites bright and fresh across a range of fabrics.

      Performance dipped slightly on cool washes, but our panellists were pleased with its everyday cleaning power and the overall ease of use when dosing and adding the detergent to the washing machine. Opinions varied on the fragrance – panellists loved the scent but were disappointed it didn’t last longer.

      Key specifications

      TypeLiquid
      Bio or non-bioBio
      Number of washes47 washes
      Price per wash15 pence
      Best bio laundry pods

      Surf Tropical Lily 3 in 1 Washing Liquid Capsules

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Tropical Lily 3 in 1 Washing Liquid Capsules
      Best bio laundry pods

      Surf Tropical Lily 3 in 1 Washing Liquid Capsules

      Pros

      • Contains a bittering agent to stop children ingesting the tablet
      • Pod format makes it easy to load into the machine

      Cons

      • Some found the safety mechanism on the box tricky to open
      • Costly per wash

      Score: 87/100

      Boasting a tropical, floral scent, these laundry capsules were a hit with our panellists who said their clothes smelt beautifully fresh, even after tumble drying. The pods come in a thick, sturdy box with a clicking mechanism for child safety and most of our panel could easily figure out the right dosage depending on their laundry load and washing conditions.

      In the lab, whites stayed bright, and colours barely faded. However, for a bio detergent, our experts thought this lacked oomph when it came to stain removal. All our panellists were happy with the everyday cleaning power though, so you may just need to give the toughest stains some extra attention.

      Key specifications

      TypePod
      Bio or non-bioBio
      Number of washes26 washes
      Price per wash25 pence

      Ariel Original All in 1 Pods

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Original All in 1 Pods

      Ariel Original All in 1 Pods

      Pros

      • Effective against household stains
      • Scent was long-lasting

      Cons

      • Needed to use more than one capsule for hard water areas
      • Lacked cleaning power on polycotton

      Score: 86/100

      Every member of our panel said they’d recommend these laundry pods to friends and family thanks to the cleaning power, easy to follow instructions and fresh scent.

      One panellist even found the capsules capable of tackling well set-in stains. “We put a very dirty oven glove in the washing machine, and it got rid of all the dark stains!” they told us. In the lab though, mud and grass stains lingered on polycotton, and our cotton load had some faint tea marks.

      For those in hard water areas, more than one pod was needed to get the same results, which isn’t ideal, particularly when these capsules have a relatively high cost-per-wash.

      Key specifications

      TypePod
      Bio or non-bioBio
      Number of washes70 washes
      Price per wash17 pence
      Best value laundry detergent

      Aldi Almat Bio Laundry Liquid

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Almat Bio Laundry Liquid
      Best value laundry detergent

      Aldi Almat Bio Laundry Liquid

      Pros

      • Good amount of product in each bottle
      • Left no residue on clothes and kept whites bright

      Cons

      • Safety advice on the bottle could have been clearer
      • The cap lacks clear markings to match the recommended amount

      Score: 85/100

      This bio liquid detergent was praised for its effective stain removal in both the lab and by our panel. Our expert tests found it cleaned coffee, food stains and blood from cotton and polycotton fabrics particularly well, while our panellists were pleased with the consistency of the results at home.

      Despite many living in hard water areas, our panel also found it very economical, with the recommended dosage still delivering fantastic results (something other detergents struggle with).

      While the bottle has an ergonomic handle for pouring, the liquid was tricky to dispense without making a mess. The scent wasn’t overly long-lasting either, although our laundry smelt fresh when it first came out of the machine.

      Key specifications

      TypeLiquid
      Bio or non-bioBio
      Number of washes60 washes
      Price per wash6 pence
      Best laundry detergent sheets

      Must Have Ideas Simple Sheets Original

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Simple Sheets Original
      Best laundry detergent sheets

      Must Have Ideas Simple Sheets Original

      Now 33% Off

      Pros

      • They have a fresh, clean smell
      • Good eco-credentials

      Cons

      • The fragrance didn’t linger on clothes after washing
      • Whites and dark colours faded in the lab

      Score: 85/100

      Laundry sheets are a newer form of detergent that can offer an eco-friendlier approach to washing thanks to their plastic-free design. These were a hit with our panel, who liked the mess-free format, compact packaging and simplicity – just pop the recommended number of sheets into the drum and you’re good to go.

      Our experts found them effective at removing most household stains, but there were mixed opinions from our panel with some saying they targeted stains well and others finding they needed more than the recommended dose to shift tough stains.

      Cotton and polycotton whites faded a lot after extensive washing too, but most of our panel said they’d still use these sheets again.

      Key specifications

      TypeSheets
      Bio or non-bioBio
      Number of washes100 washes
      Price per wash10 pence

      Aldi Almat Colour Pods

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Almat Colour Pods

      Aldi Almat Colour Pods

      Pros

      • Pods dissolved fully in the drum
      • Packaging is recyclable

      Cons

      • The pods are an odd colour (not a negative, but something our panel noted!)
      • Difficult to open the box

      Score: 81/100

      Designed to prevent colour fading, these laundry pods put in a mixed performance when tested in the lab. Our experts noticed fading with a few different shades, particularly when it came to orange and brown fabrics. However, when used for washing whites, the detergent impressed, maintaining brightness and vibrancy across different fabrics.

      Their stain removal was effective too and our panel loved the easy-to-use format. A few found the packaging difficult to open due to the safety mechanism though, and panellists would have liked the fragrance to last longer.

      We also tested Aldi’s Bio Laundry Capsules, which scored 79/100.

      Key specifications

      TypePods
      Bio or non-bioBio
      Number of washes24 washes
      Price per wash13 pence

      Dylon Black & Dark Detergent (30 Wash Loads)

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Black & Dark Detergent (30 Wash Loads)

      Dylon Black & Dark Detergent (30 Wash Loads)

      Now 31% Off

      Pros

      • Most of our panel were satisfied with the fragrance
      • Kept whites bright and fresh

      Cons

      • Wasn’t as effective at renewing fabrics (reviving colour and removing pills and fuzz)
      • Tricky to dispense

      Score: 80/100

      Claiming to renew dark colours and fibres while also gently cleaning your clothes, Dylon’s liquid detergent was certainly put through its paces in the lab. Our team used it over 10 washes and noted a clear improvement in some darker colours – particularly navy blue and brown. Our black clothes weren’t revived as much though, and we didn’t see a notable reduction in the pills and fuzz on the fibres.

      The detergent scored well when it came to stain removal, with some panellists praising its ability to tackle tough, set-in stains.

      One niggle is that the cap has no measurements to help with dosing and the wide spout makes it tricky to pour without causing a mess – something to keep in mind, particularly if you find it tricky to hold heavy bottles steady.

      Key specifications

      TypeLiquid
      Bio or non-bioBio
      Number of washes30 washes
      Price per wash23 pence

      Persil Bio Laundry Washing Liquid Detergent, 1.43L

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Bio Laundry Washing Liquid Detergent, 1.43L

      Persil Bio Laundry Washing Liquid Detergent, 1.43L

      Pros

      • Ergonomic handle for easy pouring
      • Recyclable packaging

      Cons

      • No dosage cap provided (but you can order them online)
      • Struggled to remove grass stains

      Score: 78/100

      For getting rid of stains like baby food, makeup and blood, Persil’s Bio Liquid Detergent is a failsafe buy. It worked brilliantly on these stains for both cotton and polycotton loads, although tea spills seemed to linger across both fabrics.

      The detergent didn’t retain whites that well either, leaving our nylon, cotton and polycotton less vibrant. Coloured fabrics fared better though, maintaining their brightness.

      There was also a divide when it came to fragrance – some found it harsh with a chemically smell, while others praised the clean, fresh fragrance that remained after drying.

      Key specifications

      TypeLiquid
      Bio or non-bioBio
      Number of washes53 washes
      Price per wash16 pence

      Green Edge 360 Laundry Detergent Sheets

      UK Approved(Esquire,Red,HB,GH,Country Living,Prima)
      Laundry Detergent Sheets

      Green Edge 360 Laundry Detergent Sheets

      Pros

      • Compact to store
      • Sheets are mess-free and easy to dose

      Cons

      • Fragrance doesn’t last on clothes
      • No guidance on fabric compatibility

      Score: 77/100

      These handy detergent sheets are a doddle to use – just tear one off and throw it in the drum – and they take up far less space than a bulky plastic bottle. Our panel liked the mess-free format, easy dosing and recyclable, plastic-free packaging, while our experts found the sheets dissolved fully in the wash without leaving residue behind.

      In the lab, they removed over 80% of stains on both cotton and polycotton, so everyday cleaning performance was solid. We did note some greying of polycottons over time and darker shades, especially black, faded more noticeably after repeated washes. White cotton and nylon held onto their brightness well, though. A planet-friendly choice that won’t dominate the cupboard under the sink.

      Key specifications

      TypeSheets
      Bio or non-bioBio
      Number of washes64 washes
      Price per wash20 pence
      best laundry detergent

      Why trust the Good Housekeeping Institute

      We’ve been testing laundry detergents at the Good Housekeeping Institute for decades. In our most recent round of testing, we put 17 brands to work in the lab, measuring them against our strict protocols, which have been developed, designed and readjusted over our 100-year history as an independent testing facility, reflecting the changing standards across the market.

      Our senior homes and lifestyle writer, Megan Geall, has analysed the data and compiled everything into these easy-read reviews. She’s written about hundreds of household products and looks after our guides to the best fabric softeners and best washer dryers so knows exactly what to look for in products that clean effectively while caring for your clothes.

      Headshot of Megan Geall
      Megan Geall
      Senior Homes and Lifestyle Writer

      Megan is the Good Housekeeping Institute’s senior homes and lifestyle writer. She loves diving into the latest product releases to find the very best buys on the market and has written hundreds of product reviews on everything from the best vacuum cleaners and coffee machines to the best ice cream makers and robot window cleaners.

      When she’s not writing about the newest gadgets and gizmos for your home and garden, you’ll find her running every distance from 5km to 100km or relaxing at home with her cat – there really is no in between. 

      Megan has an MA in Magazine Journalism and has previously written for Stylist, Glamour, Women's Health, TimeOut, SquareMeal, and YOU magazine. You can find Megan on Instagram @meganlouisegeall.

      Headshot of Jasmine Vorley
      Jasmine Vorley
      Homes Writer

      Jasmine is the Good Housekeeping Institute’s homes writer. With a background in design, she is committed to sorting the good products from the great –and helping Good Housekeeping readers do the same.

      Throughout her career, Jasmine has written extensively about product quality, craftsmanship and sustainability, and is passionate about consumer rights. She previously worked as a writer and researcher at the product longevity platform Buy Me Once.

      If she isn’t reviewing the latest gadgets for your home, you can probably find Jasmine cooking elaborate meals or crafting something weird and wonderful!

      Headshot of Blossom Boothroyd
      Tested byBlossom Boothroyd
      Homes Testing Manager

      Blossom is passionate about finding the best home products and appliances for GH readers. As head of the homes testing team, she has led reviews across multiple categories, from pizza ovens, and smart plugs to portable fans and hobs. She enjoys delving into the intricacies of products and refining testing protocols to ensure we’re testing them against their claims. Her aim is to find the top-performing products on the market, to help take the hard work out of housework. Blossom’s most notable accomplishment in the lab has been toasting 528 slices of bread in her quest to find the best toasters money can buy. In her free time, she openly admits to being a music geek and indulges her creative side through crocheting, baking, singing and writing.  

      Headshot of Reshma Akhter
      Tested byReshma Akhter
      Junior Commercial Testing Manager

      Reshma is the Junior Commercial Testing Manager at the Good Housekeeping Institute, where she leads the commercial testing team, working with partners across a wide range of categories, including household cleaning products, home appliances, sports apparel, skincare, and travel experiences. With a master’s degree in chemistry from UCL, Reshma has a sharp eye for detail and product research, ensuring her market knowledge remains up to date.

      Reshma has also appeared on the BBC’s ‘Inside the Factory’ feature representing the Good Housekeeping Institute on their Carpet Stain Removal Segment. While she enjoys dealing with numbers and the more technical aspects of testing, Reshma is also an enthusiastic foodie – and loves to explore London’s newest hot spot cafes and restaurants. She is also a whiz in the kitchen, keeping her team’s collective sweet tooth consistently at bay!

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