Remember when Easter eggs used to be eggs, with maybe a bag of Smarties thrown in, or a branded mug or egg cup? Nowadays, they’re just as likely to be animals too cute to eat – see M&S’s very own Punch the monkey, aka Sunny the Sloth, for further info. Well, change is a constant and the novelty egg movement continues to shape-shift. But first, let’s take a step back.
Last year, Waitrose launched an Easter egg that wasn’t an egg – the Chocolate Croissant Easter Egg, in the shape of a giant French pastry. It was a non-egg so good, its shape issues were ignored and it was named best white chocolate Easter egg in our Good Housekeeping Institute Easter taste tests, scoring 82/100.
Fast-forward to this year and Waitrose has launched an almond version of the chocolate croissant called, snappily, the No.1 Blonde Chocolate Almond Croissant Easter Egg. And it’s won the same category in 2026 (82/100 again), thanks to its ‘caramelised chocolate with butterscotch and toffee notes’.
And that, you might assume, was that, as far as the supermarket could push the pastry/non-Easter egg theme. But you’d be wrong, because the croissants just keep coming.
Enter the No.1 Mini Blonde Chocolate Croissants – six mini chocolate croissants.
Con: You don’t get the sweet satisfaction of cracking the whole thing on your work surface or crushing it with your fist like a regular Easter egg. Zut alors!
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Pro: You do get six dainty, very realistic-looking chocolate croissants filled with milk and dark chocolate ganache, which are a lot neater to consume over time than a bunch of broken chocolate wrapped in foil. They would also look very smart, along with a name card, as individual place settings at an Easter lunch. Ooh la la.
The No.1 Mini Blonde Chocolate Croissants cost £7 for six, weighing just under 100g.
What’s next? Hopefully a bag of mini mini croissants that give Mini Eggs a run for their money? As Marie Antoinette said every year, around Easter time (presumably): ‘Let them eat croissants.’
Simon is Good Housekeeping’s Content Strategy Director working on content across all platforms. He was previously Lifestyle Digital Director working across GH, Red, Prima and Delish and previously Deputy Editor and Community Content Editor at metro.co.uk.
