One of the nation's favourite food debate is about to get even more complicated because McVitie's has flipped the table and decided to turn their iconic Jaffa Cakes.... into a cookie.
Just when we thought we'd seen every possible Jaffa-inspired spin-off, following the recent arrival of Jaffa Digestives, McVitie's has gone one step further and created a soft-baked cookie version that's closer to the original Jaffa Cake than anything else we've seen. And it looks to be a very subtle evolution of a Jaffa Cake, but likely way more enjoyable (sorry but we aren't big Jaffa Cake fans here).
The brand-new, soft-filled Jaffa cookies combine a soft-baked chocolate chip cookie with a tangy orange-flavoured centre and a generous half-coating of chocolate. We're particularly intrigued by the texture. And swapping the sponge for a soft, chewy cookie could make this feel much more indulgent (and better!), while still delivering that familiar chocolate-orange flavour combination we all love.
And the best part? Unlike the original Jaffa Cake, these actually sound like you can dunk them into a hot mug of tea or coffee. Which is really a big part of our judgement of how good a cookie is.
The new Jaffa Cookies are available now in Asda Express stores, ahead of a wider rollout to Asda stores nationwide from 25 June and other major supermarkets from 20 July.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
