Milkybar and Nesquik have joined forces for what might be one of the most nostalgic chocolate launches of the year, and if you grew up with strawberry Nesquik, this one is likely to unlock a lot of childhood memories.
Landing in B&M stores now is the brand-new Milkybar Nesquik Strawberry chocolate bar, a first-of-its-kind collaboration between two iconic Nestlé brands. And judging by the reaction online, it’s already proving to be a hit. Tasters have gone as far as calling it the 'bar of the year', which is no small claim considering how many new chocolate launches have landed recently.
The bar combines Milkybar’s signature creamy white chocolate with the unmistakable flavour of strawberry Nesquik, creating a sweet, fruity chocolate that leans heavily into nostalgia. Apparently the strawberry flavour is bold and instantly recognisable, delivering that familiar milkshake taste immediately.
For anyone who spent their childhood stirring pink powder into a glass of milk after school, this sounds like a serious blast from the past. The combination of creamy white chocolate and sweet strawberry flavour feels playful, comforting and very easy to imagine disappearing in one sitting.
At the moment, the bar has only been spotted in B&M, although we wouldn't be surprised to see it appear in other retailers soon. And if this collaboration proves successful, we have one request for Nestlé: please make a banana version next. Because if strawberry Nesquik can become a chocolate bar, surely banana deserves its own bar too.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
