Jaffa Cakes might be the nation's go-to chocolate-orange treat (obviously up there with a Terry's choc orange), but Morrisons has given the much-loved flavour combination a seriously indulgent makeover.
The supermarket has just launched a brand-new Jaffa chocolate block, and instead of biscuit, you'll find creamy milk chocolate wrapped around a super gooey orange-flavoured jelly filling for modern take on the British classic.
Made with 33% milk chocolate and a generous orange-flavoured centre, it's designed to be broken into chunky squares, although we'd be surprised if a bar lasted very long once opened. And it has been said it's a very messy bar to eat - so bring extra napkins!
The new launch has already caught the attention of shoppers on Instagram, with plenty saying it's next on their shopping list. One person wrote: "Oooo this is the one I wanted to try that they didn't have! Looks messy but delicious 😍." Another agreed, commenting: "Looks a little messy but I think I'd like this one!! 🍊🍊."
And while one shopper admitted they were "let down by the custard cream one", the reaction to the Jaffa version has been much more enthusiastic, with the original reviewer describing it as "10/10 snacking."
We'll admit we're intrigued. From the photos, the orange filling looks thick, glossy and unapologetically messy, which is exactly what we'd want from a filled chocolate bar. If you're already a fan of chocolate orange, this feels like a fun alternative to the usual Terry's Chocolate Orange or Jaffa Cakes.
The Morrisons Jaffa Chocolate Block is available in stores now for £2, but judging by the early reactions online, you'll want to grab one while you can.
Mel is the Senior Food & Drink Writer for Good Housekeeping UK, covering all the delicious new product launches that come her way, writing about food and drink topics, and curating gift guides for the best foodie products to buy. Alongside that, she can be found developing and creating cocktails for GH and holds her WSET Level 2 in Wine and Spirits. She was part of the Good Housekeeping Institute food testing team for over four years before moving over to the digital side, so knows a thing or two about great food products. You'll find her scouring the supermarket shelves in her spare time for new and exciting ingredients to experiment with in her kitchen.
