If Love Island isn't really your thing but you do enjoy a good dating show, ITV is delivering something you're probably going to like the sound of in the form of Farming for Love. The brand-new series, which is based on the global hit, Farmer Wants a Wife, follows a group of single farmers of all ages on a quest to find their perfect match - and it's got all the ingredients of the nation's new favourite dating show. Step aside Love Island!
Hosted by Clarkson’s Farm star Lisa Hogan, we'll follow each of the farmers, including 29-year-old organic livestock farm, George, and 68-year-old widower, Chris, as they open up their farms (and their hearts) to a potential partner. And when we say these singles will win you over in seconds, we really do mean it.
Ahead of Farming for Love's arrival on our screens, here's everything you need to know about ITV's new ageless dating show, including how it work, who the contestants are and how to apply to be on it.
What is Farming for Love about?
Over the course of six episodes, Farming for Love will follow a group of single farmers as they search for lasting love. Filmed in the countryside, each of the farmers will select potential partners from applications and invite them to move onto the farm, where they'll experience the realities of rural life first-hand.
Living and working together, the couples discover whether love can truly take root beyond the romance. Can they hack it, or will it prove too much? At the end of the journey, each farmer will choose the person they believe could truly be their person - proving that love really can grow where you least expect it.
Hosting the series is Clarkson's Farm's very own Lisa Hogan, who says: "Farming is a way of life that requires resilience, patience, a lot of humour, and the same can be said for relationships. What I love about Farming for Love is how real it is – there is no hiding or skiving on a farm and that is what makes it such an honest way for people to get to know each other that has had success around the world. I am really looking forward to leading this flock in their search for romance.”
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Nicola Lloyd, Creative Director at Naked TV, added: “Farming has never been more popular but finding love while running a farm remains a real challenge. Farming for Love has all the heart, humour and authenticity that make a great dating show, and I’m thrilled we will be helping people find love this time on British farms.”
Who are the contestants on Farming for Love?
Unlike many dating shows, age doesn't matter in Farming for Love, with the single farmers ranging from their 20s to 60s. They include:
George, 29
The 29-year-old from Wrexham, Wales, is a livestock farmer and adrenaline junkie overseeing 1,500 acres. He's settled into running his family's farm and never had time to find a partner or start a family of his own... until now perhaps. When he's winding down after a long day, you can find him watching his favourite film, Gladiator.
Dana, 24
Hailing from Stirlingshire, 24-year-old Dana is a multi-talented woman looking for somebody who can match her energy and embrace a new life in the picturesque Scottish countryside. Not only is she a farmer, she's also a part-time wedding dress model. Whether it's farming, wake surfing or travelling around the world, you'll always find her enjoying the outdoors.
Chris, 68
Chris, 68, is from Yorkshire and returned to farming after losing his wife to cancer three years ago. This Golden Bachelor is hoping to find someone to share his farming passion with. When he's not out in the field, he's cooking up his favourite meals - lasagne and garlic bread.
Guy, 29
Based in Wiltshire, 29-year-old Guy is a suckler farmer who jokes that the only girls in his life are his beloved cows. Now, he's finally ready for a partner to share his rural life with. He plays rugby in his free time and on karaoke night, expect him to belt out Kings of Leon's Sex on Fire.
Has Farming for Love been on TV before?
If the series sounds familiar, it's probably because it's based on Farmer Wants a Wife, from an original idea by Country Living. The original show has aired in more than 34 territories worldwide and has led to more than 250 marriages and the arrival of over 600 babies. Clearly, the concept works!
How can I apply to be a contestant on Farming for Love?
If you fancy signing up to find love - and possibly swap city life for the countryside - applications are still open. Prospective daters can apply at Countryside Dating. You'll need to be quick though as applications close on Friday 8th May.
How can I watch Farming for Love?
ITV hasn't yet shared a release date for Farming for Love, but we're expecting it to air towards the end of 2026 at the earlier. As soon as we have a confirmed date, we'll share it here.
What other good reality shows can I watch now?
If you enjoy a matchmaking series, we'd recommend Stranded on Honeymoon Island. Hosted by Davina McCall, 12 singles are coupled up before their relationships are put to the test on a tropical island where they're quite literally stranded. Stranded on Honeymoon Island is available to watch now on BBC iPlayer. For a taste of Floridan high society, try Members Only: Palm Beach, which follows a handful of women battling to be accepted in the dog-eat-dog world of Palm Beach. Think Real Housewives meets Selling Sunset. The series is available to watch now on Netflix.
