Since Gilmore Girls has been off the air for nearly 20 years (it’s been almost 10 since the revival!), fans pretty much only have reruns and fun merch to keep us going. That’s why, whenever there’s a new launch of something, it’s always a big, big deal.
Just take the WB’s latest spring drop for the show. Featuring a newly designed Luke’s mug, a fun sweatshirt, and the cutest Stars Hollow dad cap I’ve ever seen, the announcement post has dozens of comments and thousands of likes from devoted fans.
“Loved everything,” one person wrote. “Spring in Stars Hollow,” said another. “I need it,” someone else simply said.
But there was one standout item in particular. The adorable new Luke’s mug, which features the restaurant’s classic logo but this time with a daisy on it, along with a pink handle.
“That mug is GORGEOUS,” someone wrote. “I love that mug! 🩷🌸,” another fan said. And I have to agree—it’s clear Lorelai definitely influenced Luke here.
And if you think those drops were cute, wait until you see the other new things I discovered—including a Gilmore Girls-themed beach towel and bag set that’s $20 right now!
Michelle is the digital content director of the Hearst Lifestyle Group, where she helps oversee multiple brand's strategy efforts on digital. Previously, she was the deputy editor and managing digital editor for Good Housekeeping. She has over 10 years of experience writing and editing lifestyle content.
