Princess Charlotte may be one of the youngest members of the Royal Family but, now she's nearly 11 years old, her style has begun to evolve as she follows in her mum's footsteps. The Princess of Wales and her daughter frequently wear co-ordinating outfits for major occasions (Easter, Trooping the Colour, Christmas) but it's not just similarity between them which has caught our eye, it's also the brands Princess Charlotte is now choosing to wear.

While Princess Charlotte's early years were synonymous with full-skirted floral dresses featuring puff sleeves, her looks have begun to evolve. There are a few designers which her mum, The Princess of Wales, repeatedly returns to, including Sarah Burton and Catherine Walker. Other brands, from high street labels like Zara to higher-end houses including Self Portrait, are all regulars in Kate's wardrobes - and now also her daughter's.

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A young Princess Charlotte wore a uniform of floral dresses with full skirts and puff sleeves.

The Princess of Wales and Princess Charlotte are often seen in matching looks but, while Kate is a key figure in the evolution of Princess Charlotte's style, there have been distinct echoes of another royal in some of her most recognisable outfits. Princess Charlotte's late grandmother, Princess Diana, is an unexpected style influence. For the Easter Matins service on Sunday (5 April) for example, Princess Charlotte wore a camel-coloured, A-line coat dress with chocolate suede detailing by Catherine Walker. Not only was she wearing a "grown up" brand often chosen by her mum, but the coat also echoed one of Princess Diana's own, a camel-coloured coat dress by Arabella Pollen which she wore in the 80s.

windsor, england april 05: (embargoed for publication in uk newspapers until 24 hours after create date and time) princess charlotte of wales and catherine, princess of wales attend the traditional easter sunday mattins service at st georges chapel, windsor castle on april 5, 2026 in windsor, england. (photo by max mumby/indigo/getty images)
Max Mumby/Indigo
Princess Charlotte and the Princess of Wales on Easter Sunday.
prince charles, prince of wales, and diana, princess of wales, visit west wales, barmouth, naming of a new lifeboat rnlb princess of wales, dianas coat dress is made of tan coloured checked wool with brown leather cuffs and collar and was designed by designer arabella pollen, 25th november 1982. (photo by john shelley collection/avalon/getty images)
John Shelley Collection/Avalon
Princess Diana in Wales, 1982.

Princess Charlotte matched her dress with a pair of patent ballerina pumps by Tory Burch, another of Kate's go-to labels. Other examples include a custom ruffle dress created specially for Princess Charlotte by Sarah Burton (who designed Kate's wedding dress), and another by Self Portrait, a brand Kate chose for the same Easter service over the weekend.

london, england july 13: princess charlotte of wales attends day fourteen of the wimbledon tennis championships at the all england lawn tennis and croquet club on july 13, 2025 in london, england. (photo by karwai tang/wireimage)
Karwai Tang
Princess Charlotte in a custom Sarah Burton look.
london, england may 06: catherine, princess of wales, prince louis and princess charlotte arrive at westminster abbey for the coronation of king charles iii and queen camilla on may 06, 2023 in london, england. the coronation of charles iii and his wife, camilla, as king and queen of the united kingdom of great britain and northern ireland, and the other commonwealth realms takes place at westminster abbey today. charles acceded to the throne on 8 september 2022, upon the death of his mother, elizabeth ii. (photo by karwai tang/wireimage)
Karwai Tang
The Princess of Wales, Princess Charlotte and Prince Louis on King Charles’ Coronation Day.

One of Princess Charlotte's most memorable outfits was her Coronation Day look, a white dress and cape with an intricate headpiece by Alexander McQueen. Her crystal leaf tiara was a miniature version of her mum's own and it was one of the most significant public appearances of Princess Charlotte's early life.

london, united kingdom june 15: (embargoed for publication in uk newspapers until 24 hours after create date and time) prince george of wales, prince william, prince of wales (colonel of the welsh guards), prince louis of wales, princess charlotte of wales and catherine, princess of wales watch an raf flypast from the balcony of buckingham palace after attending trooping the colour on june 15, 2024 in london, england. trooping the colour, also known as the kings birthday parade, is a military ceremony to mark the official birthday of the british sovereign. the ceremony takes place at horse guards parade followed by a flypast over buckingham palace and was first performed in the mid 17th century during the reign of king charles ii. the parade features all seven regiments of the household division with number 9 company, irish guards being the regiment this year having their colour trooped. (photo by max mumby/indigo/getty images)
Max Mumby/Indigo
From left: Prince George, Prince William, Princes Louis, the Princess of Wales and Princess Charlotte.
princess diana sailor looks
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Princess Diana often wore nautical-inspired looks.

Another key occasion where we see the royal children, is Trooping the Colour. In 2024, Princess Charlotte took to the balcony in a sailor-inspired outfit, co-ordinating with her mum's own navy and white look. However, there appears to have been further inspiration behind her outfit, as Princess Diana wore a selection of very similar ensembles back in the 1980s, and was known for wearing nautical-style pieces.

london, england december 05: princess charlotte of wales and catherine, princess of wales depart from the together at christmas carol service at westminster abbey on december 05, 2025 in london, england. led by the princess and supported by the royal foundation, the annual event offered a chance to pause and reflect on the values of love, compassion, and the connections we share. the service also highlighted remarkable individuals from across the uk who have demonstrated extraordinary kindness, empathy, and support within their communities. (photo by chris jackson/getty images)
Chris Jackson
The Princess of Wales and Princess Charlotte at the Together at Christmas concert.
diana, princess of wales at the national film institute dinner at the royal festival hall, 11 december, 1981 (photo by tom wargacki/wireimage)
Tom Wargacki
Princess Diana at the Royal Festival Hall in 1981.

Each Christmas, we also look forward to seeing the Prince and Princess of Wales with their brood, as they attend Kate's carol service, Together at Christmas. Arriving at Westminster Abbey for the event last December, Princess Charlotte wore an almost identical look to that of her late grandmother; a navy velvet dress with white Peter Pan collar. We can't wait to see how her style continues to evolve!