Ican’t help it—much of my wardrobe at the moment consists of breezy maxi dresses—many of which are covered in dainty floral designs. That’s why Pippa Middleton’s latest look nearly stopped me in my tracks. It makes for the perfect summer-to-fall ensemble, and today, it’s on major sale.

Most of the time, when a celebrity flaunts an outfit in public, it's either pricey or sells out fast. But that isn’t the case for Pippa’s look, which is a win for anyone like me who has a soft spot for flowy frocks. She's wearing the Naira dress, and it’s currently available on Reformation in sizes 0-12.

Reformation has a major sale that’s happening now, and a couple colors of the dress are 70% off today.

SHOP THE REFORMATION SALE

While Pippa’s exact colorway isn’t part of the sale, seasonal colors like June and Rubies are more than 50% off. In fact, both dresses are under $100—which is kind of rare to see from Reformation.

Pippa wore this number while attending the eighth day of Wimbledon (the world's most famous and prestigious tennis tournament), and she paired it with off-white pumps, a wicker-woven handbag, and a wide-brim hat with a red band that matched the romantic rose details perfectly.

Between the V-neck cut, fitted bodice, and soft-falling skirt, we think the look can carry you straight from a prestigious tennis match to date night. (Of course, we don’t know if that’s where Pippa headed after the game—but if I were her, I’d totally wear this on an evening out with my partner.)

london, england july 06 pippa middleton attends day eight of the 2026 wimbledon tennis championships at the all england lawn tennis and croquet club on july 06, 2026 in london, england photo by karwai tangwireimage
Karwai Tang//Getty Images

Besides the white/rose print, other designs are also readily available on Reformation’s site. Choose between a few other floral prints, polka dots, or solid colors like ruby red or forest green.

"Bonus? According to Reformation, this dress is Viscose, including 49% Viscose made with Circulose, which itself is made from 100% recycled textile waste. So if you give it a try, you can feel good about your summertime wardrobe (and the environment).

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Amanda Fama
Senior Editor, Deals & Trends

Amanda (she/her) is a writer and editor covering deals, trends and sales. She has almost a decade of experience in digital journalism, including more than five years in e-commerce at brands like Bustle Digital Group and TODAY. Amanda has a bachelor’s degree in communications with a concentration in journalism from Ramapo College of New Jersey. When she’s not working, you can find her writing songs.