Alison Lynch
Head of Content
Alison is head of content for the Good Housekeeping Institute, responsible for product reviews across homes, beauty, wellness, family and food & drink. She lives by the William Morris quote that you should “have nothing in your house that you do not know to be useful, or believe to be beautiful.”
Alison has over 15 years' experience as a lifestyle editor and has written features on everything from misophonia to how to dress like Claudia on The Traitors. She has also interviewed everyone from Dame Joanna Lumley to the Kardashians.
In her spare time, you'll find her hanging out with Monty the cocker spaniel and refreshing the Sezane website every five seconds.
A velvet skirt is the easy party piece you’ll wear non-stop and FatFace’s midi looks so luxe for £69
Warm, cosy but perfect for party season, it's selling fast
Shop ALL Claudia Winkleman's Celebrity Traitors series 2 looks – the exact pieces and high-street copies
We spoke to her stylist Sinead McKeefry about the inspiration behind her outfits
Maya Jama's Celebrity Traitors Miss Sixty pom pom jacket is sold out, but we've found 3 alternatives, from £45
Made for cold winter days spent reuniting severed heads with their screams
Big personality bags are trending for autumn and Kurt Geiger's colourful styles are the ones to know
Forget quiet luxury
‘Better than Barbour’: Alex Jones' Cotton Traders Checked Wax Jacket is warm and waterproof, for £89
Plus five more chic autumn buys from her style edit
The best early Black Friday deals 2026 so you can get in and out, fast
The savings are still live, but not for long!
72-hour emergency resilience kit: The Andy Burnham-approved essentials and how much of each you need
Your in-case-of-emergency essentials, from food to power banks
Stretchy jeans are taking over all other denim styles right now: shop the 7 best pairs that don’t dig in
It's cosy season after all
M&S's new striped jumper looks like Celine and it's 20% off, plus 5 more cosy knits to shop
It's giving us Claudia-in-Celine vibes
Grey jeans are the hard working staple your autumn wardrobe needs – the 8 best styles from £46
They're less casual than blue and softer than black
Stripe & Stare has released ‘world's comfiest knickers’ in leopard print and you can get matching PJs
'I'd wear those pyjamas out'
A stylish 2-in-1 jacket is autumn's smartest buy and Next's £74 checked puffer transforms into a gilet
We also love the sunshine colours
The pencil skirt is back and chicer than ever and these 11 styles will add polish to your outfits, from £40
The 2026 pencil skirt is a little looser and cooler
FatFace’s £65 pull-on trousers are as comfy as PJs but smart enough to wear out
Plus six more pull-on styles to shop
The best Celebrity Traitors fashion moments so far, ranked, from rainbow knits to James Blunt's tracksuits
Plus where to shop them
Claudia Winkleman just wore head-to-toe faux-fur on Celebrity Traitors and you can get the full look at M&S
We need that faux fur trapper hat for when the cold weather hits and M&S's version is just £26
‘Forget jumpers and jackets, the Uniqlo x JW Anderson piece I'm waking up early for is the £8 socks'
The new collection just dropped and I'm making a beeline for the striped socks
Barrel-leg jeans aren't going anywhere – 5 simple ways to style them for autumn 2026
Love the barrel jean trend but aren't sure how to wear it for now? Start here.
The surprising destination for affordable, tailored coats on the high street, and Sienna Miller's a fan
This is where I shop for affordable coats that look way more luxe
This £10.50 dog Advent calendar sells out every year and my cocker spaniel can't get enough
Two words: Bedtime Biscuits
The best Christmas jumpers that you’ll secretly want to wear year-round, from M&S to Sainsbury's
From novelty knits to classic Fair Isles, these are GH’s favourites
Hannah Fry's Traitors knitwear is as good as Claudia's and this is where to shop it all
It distracted us from the roundtable
Everyone's ditching wired bras for bralettes and Next's £26 multipack is the best we've tested
In our bra tests at the GHI, three of the top five styles were bralettes
Final hours to shop the best Amazon Prime Day deals with up to 60% off toothbrushes, coffee machines and more
The Big Deal Days sale ends at midnight
Checks are autumn's biggest print and these 16 buys nail the trend, from kilts to lightweight jackets
I consider myself a bit of a 'checks-pert'
The best Amazon Prime Day deals on the final day, with up to 60% off toothbrushes, coffee machines and more
The Big Deal Days sale runs from 6 - 7 October
FitFlop just launched a trainer and walking shoe hybrid that you'll want to live in this autumn
They have extra grip, inbuilt comfort tech and buttery soft leather
‘I tested a smart bird feeder that can recognise over 6,000 birds and now I’m officially a twitcher’
'My kids and I have truly LOVED this'.
The best fashion deals to shop over Good Buys Weekend with 20% off, from Nobody's Child to FatFace
Get 20% or more of our style team's top picks from 2 to 4 October
GH Good Buys Weekend voucher codes! Get up to 30% off Nobody's Child, NEOM, Smeg and more
How to get 20% and more off fashion, beauty, sleep, wellness and homes, plus all the T&Cs
This LED eye mask uses powerful tech to target wrinkles and puffiness around the eyes and it's 30% off now
We've got an exclusive discount for GH Good Buys Weekend, but it ends at midnight on Sunday
These 'extra grippy' FitFlop boots will keep you safe and dry in rain and mud and everything in between
Shop these comfy, grippy Chelsea boots ahead of a stormy autumn
The kilt is autumn's biggest skirt trend and Albaray has nailed the look: 13 pieces to shop now
Plus the cosy knits to style with them
FatFace's Traitors-inspired autumn collection has everything you need for cosy days outdoors
Perfect for hunting Traitors in draughty castles
Karen Millen's 'Forever Edit' is full of timeless pieces you'll wear for years: our top 11 buys
PLUS, it's all at least 20% off for GH Good Buys Weekend from 2 to 4 October
6 Stripe & Stare underwear sets for autumn that are so comfy, you won't want to take them off – all 20% off
No chafing, wedgies or itching guaranteed
Everyone's sleeping on Hobbs but these 9 stylish autumn essentials prove it's back to its best
That checked, wool-blend barn coat is top of our wish list
11 boring but very useful buys to keep you dry on sweaty, rainy days, from just £11
Team GH share the wet weather gear that doesn't let them down
These are the bags trending for autumn 2026 and the one buy that will transform your wardrobe, from £32
From squishy clutches to the new shoulder bag
SmilePro’s LED whitening kit can reduce staining on your teeth in just 7 days and it's 50% off
'I tried it out on my black coffee-stained teeth'
GH Good Buys Weekend is back: Everything you need to know about our exclusive shopping event
Get 20% (or more) off at all our favourite brands this October
You can shop the M&S London Fashion Week collection NOW: The pieces to buy before they go
Shop before you watch it on the catwalk
Everyone's layering their bedding this autumn and The White Company’s new range has all the textures you need
Welcome to Sleep-tember
The stylish, lightweight 2-in-1 Regatta raincoat you'll want to wear even when it's not raining
It's part trench, part waterproof raincoat
'Oh wow!' Bella Freud's Boots collection is here and these are the pieces to shop before they go
The beauty and lifestyle range will solve all your gifting problems
The polka dot trend is headed to the bedroom and Habitat's chic duvet set nails the look for just £18
Plus 4 more affordable autumn bedding sets under £30 to transform your room
You can now get barrel-leg Adidas Firebird track pants and they're the perfect lounging trouser
Plus five more track pant style trousers to shop
M&S's £36 checked wool cardigan combines two trends in one and is perfect for in-between days
You can ditch your jacket with this wool cardi
M&S's Christmas baubles are here and these are the ones that will sell out, from Big Daddy to Colin
Yes, we know it's only September but the best go fast!
Windbreakers are the chicest way to stay dry during an El Niño autumn: 12 to shop now, from £48
We're shopping our waterproofs early
6 stylish new-season flats that are guaranteed to keep your feet comfy and dry this autumn
These shoes and boots are made for walking
M&S brings back its sellout animal barrel jeans in three prints and five lengths, but they're going fast!
We'll take one in every animal print
Soft cords are already trending for autumn and these pairs are the best on the high street, from £28
From cigarettes to barrel-legs
Quick! TUI is offering up to £744 off incredible long-haul holidays to Mexico, the Dominican Republic and more
Mexico and more for less? Yes!
The best back to school deals to shop at Amazon before term starts, from laptops to AirPods and stationery
For uni students, school kids and people who just love new stationery
‘I’ve scoured all the pre-autumn drops and these are the jackets to shop now because the best go early’
From M&S, Hush, Massimo Dutti, Boden and more
The best wine coolers to keep your bottles at the perfect temperature, tested
Enjoy a cold glass at the end of the day with these expert-tested wine fridges
Why you should shop your children's school shoes this weekend and the one thing parents often get wrong
We spoke to Clarks to get the inside track.
Forget colour blocking, colour layering is autumn's smartest styling trick: 14 pieces to shop now, from £16
The pieces to buy now and how to style them
‘I'm bored of all my summer clothes!’ 12 heatwave dresses under £120 to freshen up your wardrobe
When does it stop being a heatwave and just become the new normal?
From the Co-op's 'moreish' crisps to chic appliances, 24 products that passed rigorous GHI testing this month
The buys that passed our tests
'It looks like the real thing': 7 stunning Chanel-style jackets to wear now and into autumn, from £33
The chicest addition to your early autumn wardrobe
Cleaning just got chic! You can now get leopard print sponge cleaning cloths and they're plastic-free
Seep's plastic-free sponge scourers are also GHI Approved.
Phase Eight’s occasionwear is so good right now: 10 eye-catching pieces everyone will ask you about
The new collection is full of elegant dresses with sleeves and pockets, plus all the accessories